问题 单项选择题

通过广告,企业可以在很大程度上对消费者的需求进行调节和刺激,尽管如此,企业在根据对消费者的需求和市场容量的预测而制定生产计划时,仍要承担很大的风险,产品能否得到消费者的最终认可还是一个未知因素。这段话主要支持了这样一种观点()。

A.一个企业可以通过广告来化解新产品销售方面的风险

B.一个企业可以有效地对消费者的需求进行调节

C.一个企业的成功最终取决于消费者对其产品的认可

D.一个企业最好以直销方式直接把产品提供给消费者

答案

参考答案:C

解析:解析:材料以广告的有限作用衬托出“产品能否得到消费者的最终认可”对企业成功与否所起的关键性作用。选项C符合材料的主要意思。A、B片面强调了广告方面的作用,D项的内容材料未涉及。

阅读理解

Last year more than 13 Korean (韩国) TV series were introduced in China. Turn on the TV, and Korean beauties are appearing during peak viewing times(黄金时段). Some of the dramas are being repeated, but audiences continue to watch them. Why are the South Korean TV series loved by so many Chinese people? Cheng Yiting, a student from East China Normal University, gives us her reasons. She thinks that the good-looking actors with cool clothes and the beautiful sight in the dramas are the selling points for South Korean TV dramas. But what attracted the young audiences most is the pure and moving love stories.

And it seems that South Korean TV series has also won the hearts of middle-aged people. They are touched by the morals(道德)in the shows. These include the importance of respecting elders and social order. Though some people think South Korean TV series are too slow and too long, most of the Chinese audiences like them. Maybe we are really tired of Western TV series. Compared with that, South Korean TV series are not bad.

小题1:Which of the following is NOT mentioned(提及)about South Korean TV series in the passage?

A.Love

B.Morals

C.Social order

D.The youth self-respect小题2:What is the main reason why South Korean TV series are popular?

A.The series are slow and long.

B.The actors wear cool clothes.

C.The stories with morals in them are pure and moving.

D.The actors are cool.小题3:What does the writer want to tell us?

A.We are fed up with South Korean TV series.

B.South Korean TV series is a great success and popular in China.

C.South Korean TV series are better than Chinese TV series.

D.We can learn a lot from Korean TV series so we need to watch them again and again.

填空题