任务型读写（共10小题，每小题1分，满分10分）
阅读下面短文，根据所读内容在表格中空白处填入恰当得单词。注意：每个空格只填一个单词。
Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate(刺激) their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched.
This change requires us to take efforts to improve product image by integrating(综合) style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a need for a particular object as much as it is a ‘need’ for difference” (Baudrillard). The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment.
More Attention to the Image of Product
Main comparisons
| Contexts
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Different aspects ____66___about by people when they are shopping.
| In the past, people think more about the __67__of the goods.
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People today are more easily ___68___by the ___69___ of product and the buying atmosphere.
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Different ____70__ to promote sales
| Traditionally, producers may focus more on the functional utilities of goods.
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Nowadays, product image should be __71__and there should be more effective ___72____with customers.
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The___73__ for image-centered behavior
| Influenced by computer games and Hollywood movies, people’s ___74___is virtualized.
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___75____are given to prove the importance of image
| Apple Computer’s IMAC/ Disney Fairyland/ Las Vegas
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