问题 问答题 简答题

顾客在购买过程种可能受哪些角色的影响?

答案

参考答案:

顾客决策过程中至少涉及以下5种角色。

(1)倡议者。提议购买某种产品或使其他家庭成员对某种产品产生购买兴趣的人。

(2)影响者。为购买提供评价标准和哪些产品或品牌适合这些标准之类信息,从而影响产品挑选的人。

(3)决策者。有权决定购买什么及何时购买的家庭成员。

(4)购买者。实际进行购买的家庭成员,购买者与决策者可能不同。例如,青少年可能会授权决定购买何种汽车甚至何时购买,但是,父母才是实际与经销商进行议价并付款的人。

(5)使用者。在家庭中实际消费或使用由他们自己或其他家庭成员所购产品的人。

阅读理解

阅读理解。

     Mr Lewis was a dance teacher. He was a nice man and always had a lot of students. One year he

moved to a new town, and was soon teaching many students in the dance school there, but he decided

to move again to a big city. He would have more work there.

     When one of his students heard that he was going to leave, she said to him, “The new teacher won’t

be as good as you are.” Mr Lewis was happy when he heard this, but he said, “Oh no. I’m sure he’ll be

as good as I am ---- or even better.”

     The student said, “No. Five teachers have come and gone while I’ve been here, and each new one

was worse than the last.”

1. ______ came to learn dancing from Mr Lewis.

A. Few students          

B. Few students  

C. Many students        

D. No students

2.Mr Lewis wanted to move to a big city because ______

A. he hated the small town

B. he couldn’t make a living in the small town

C. it would be easy for him to have more work in the city

D. it made him spend more money in the town

3.The student thought that ______

A. Mr Lewis was a good teacher  

B. Mr Lewis was the best teacher

C. Mr Lewis was worse than the last  

D. Mr Lewis would be worse than the last

4.Before Mr Lewis ______ teachers came to the town to teach dancing

A. three          

B. four          

C. five          

D. six

5.From the story we can conclude (推论) that the student wished ______

A. to have a better teacher            

B. to have a worse teacher

C. to become a dance teacher          

D. to see the sixth teacher

阅读理解与欣赏

阅读下面的文章,完成文后各题

睡美人

清丽、优美的芭蕾舞剧《睡美人》序曲奏响了。可是扮演公主奥罗拉的A角却突然“失踪”了。

“嘭”,化妆间的小门开了,一名女演员朝回过头来的导演一耸肩:“找遍了,哪儿也没

有。”导演阴沉着脸。心中紧扣着的一线希望也随着这声响给绷断了。突然,他的手指向了坐在一边的B角:“你上!”

B角激动地站直身,双手抚摩着短裙,眼里闪着倔强和自信的光。只见她,踮起脚尖,一个优雅的旋转,轻盈地提着舞裙,飘然来到台上……

导演余怒未息。A角有丰富的舞台经验,和扮演王子菲力浦的男A角又是老搭档,今天的汇报演出正是胜败定局的关键时刻,万一,万一B角腿一软……他不禁打了个冷战,不敢再往下想了。

B角在追光下独舞。多么雍容的舞步,多么飘洒翩翩的舞姿,她巧妙地把音乐的颤

动和灯光的光芒融会在一整套的芭蕾舞的语言里了……

……英俊的王子出现了,两人在月光如水的舞台上跳起了双人舞。导演紧张地眯起了眼。这是最令人担心的,B角和男A角是第一次同台演出。奇怪,导演的眼前B角分明已被爱情拥簇而起,漂浮在浪花之上,乘着白色双翼;她手臂的姿势犹如攻瑰花瓣的开放;她的双

脚和着音乐在踩踏,犹如树叶飘然落地。她和男A角的搭档真是天衣无缝!

导演的拳头松开了,他暗暗惊讶,我平时怎么会没有发现呢?是由于她的倔强和顶撞?是由于她的执著、自信大于技巧?是由于我对女A角的偏爱所形成的偏见?还是……

……B角弯曲着双腿,柔软的身子在向地面上倾倒。

……哀怨、激昂的主题乐如泣如诉在轻叩观众的心扉。一个个音符,飘坠在导演的心湖上,泛起圈圈涟漪。B角不是曾经要求和男A角搭档吗?而我却用“A”“B”角这首坚固的厚墙将一对“情人”隔开,导演了一出“悲剧”。唉!

……醒了,奥罗拉醒了!安睡了一百年后,由于菲力浦纯真的爱情,她,死而复生了!而B角,这位现实生活中的“睡美人”,恰似许多沉睡着的美,她,春花怒放了!

“哗——”,忽然,剧场里响起了热烈的掌声。B角噙着泪,微笑着向观众躬身回礼;可是,她的目光在某一观众席上凝滞了——

A角正微笑着坐在那儿鼓着掌……

小题1:第一段划线句子在文中有什么作用?请作简述。(4分)

小题2:这篇小说以“睡美人”为题,有什么作用、效果?请谈谈你的看法。(5分)

小题3:有人说文中女A角才是这篇文章的主人公,你同意吗?请谈谈你的看法。(6分)