问题
问答题 简答题
试简要阐述销售的涵义。
答案
参考答案：
销售简单地说就是出售商品。销售是企业说服和诱导潜在顾客购买某项商品或服务，从而实现企业营销目标并满足顾客需求的活动过程。既包括出售产品也包括销售信息发布。
广义的销售包括人员销售和非人员销售。狭义的销售仅指人员销售。本课程的销售指人员销售。
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试简要阐述销售的涵义。
参考答案：
销售简单地说就是出售商品。销售是企业说服和诱导潜在顾客购买某项商品或服务，从而实现企业营销目标并满足顾客需求的活动过程。既包括出售产品也包括销售信息发布。
广义的销售包括人员销售和非人员销售。狭义的销售仅指人员销售。本课程的销售指人员销售。
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| Ben and his wife Susan were on their way to have dinner with their friends. Ian and Betty. It was a dark, 1 night, and they did not know the road very well. They 2 through Cookstown, until they found 3 they thought was the road to Dorling, 4 Ian and Betty livd 5 it soon became clear that they were not on the road to 6 at all.The road that they were on was getting 7 , and there were not other 8 on it. The wind was blowing 9 with every minute that passed. They came to a small 10 . They drove past a church, and then two houses without lights on. There was nobody 11 to tell them where they were, or where the 12 went. Just then Ben saw a telephone-box fifty metres or so further on. While he walked 13 along the road to see if there was a name outside the church, Susan 14 Ian and Betty to tell that they were still 15 . Betty was just saying that the 16 was already rather dry, when Ben came back to the 17 , his head down 18 the wind. He said that there was a tree 19 across the road, and that the telephone lines were down. Susan heard 20 more from Betty about the dinner. | ||||
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