问题 问答题

第二题:市场监管(15分):材料一:国家标准《零售业态分类》(GB/T18106-2004)规定了业态识别的定义:所谓业态识别,是根据各类零售业态划分的标准和依据,结合零售经营者的经营特点和要素,对其业态归属于国家标准《零售业态分类》(GB/T18106-2004)中的哪一个具体类别进行判断的一种认识活动。业态识别的结果,是将具体的零售经营者的业态对应到《零售业态分类》中的确定类别,或者发现零售经营者经营形态的变化和发展趋势。材料二:2005年,国家烟草专卖局印发了《烟草零售业态分类标准》。依据国家和行业的标准,准确地运用业态信息进行烟草零售业态的识别是做好烟草营销和专卖管理工作的重要基础和前提条件。材料三:经营户A:经营地址位于B市T区东关大运河休闲广场,经营场所面积达到1000平方米,经营时间为早上9点至晚上11点,以开架自选的方式出售多种类商品。有电子化收银管理系统,在该市其他区县还有同名的营业店铺。经营户B:东经路武警消防支队营区内的军人超市,开架自选,向官兵出售小食品、一般生活用品和书籍。营业面积100平方米左右,营业时间平时晚上7点至9点,周末白天全天。经营户C:经营地址位于917长途汽车站附近,经营场所面积约150平方米,经营时间为平时早上8点至晚上12点,周末和国家法定节假日24小时营业。经营方式为开架自选销售,在收银处统一结帐。经营商品多为烟、酒、茶叶、干粮、方便食品、药品、饮料、日用小百货等。在该市其他区有多处同名营业店铺。经营户D:经营地址位于SOGO大型购物中心停车场出口,经营场所面积5平方米,经营时间早上10点至晚上7点。经营商品除卷烟、雪茄烟外,均为书刊、报纸、邮票、文具、地图等。在该市有多处类似店铺,外观设计、店铺名称统一。经营户E:经营地址位于菜市口百货购物中心内,经营场所面积约100平方米。营业时间早上10点至晚上10点半。以柜台销售方式出售卷烟和雪茄烟、烟斗、打火机、烟灰缸等等商品,同时出售各种酒类。有电子化收银管理系统。经营户F:经营地址位于于家务乡。经营场所面积10平方米。经营时间不定,一般早上9点开门营业,晚上10点左右关门。经营商品以烟、酒、饮料、休闲食品及日杂货为主,柜台销售,没有店铺的名称。经营户G:月亮河五星级度假酒店。经营地址位于某市商业区,其商品部经营时间为下午4点至凌晨2点。以点叫购买的方式将烟草制品送入住宿顾客的房间。请根据以上材料回答下列问题:

根据材料一、二,从烟草专卖管理角度看,识别卷烟零售户的业态具有哪些主要作用?(8分)

答案

参考答案:从烟草专卖管理角度看,识别卷烟零售户的业态具有以下主要作用:①有助于全面掌握一定市场区域内卷烟经营形态的现状,全面把握具体烟草零售业态的分布、数量和发展趋势,为相关工作奠定基础;(2分)②有助于把握新型零售业态发展规律,分析掌握零售业态的发展对专卖管理工作的影响;(2分)③有助于有针对性的制定措施,对各类卷烟零售业态进行引导、帮助和管理;(2分)④有助于适应烟草零售业态的发展,调整、加强专卖管理工作。(2分)

阅读理解

阅读理解。

     A federal judge sentenced Bruce Jones to 12 years in federal prison for fraud (诈骗罪). Over a

10-year period, Jones had managed to cheat thousands of people throughout the state out of almost

$10 million.

He advertised his fantastic ideas on TV. "For some reason," Jones said, "TV seems to break the ice.

Even though you are a total stranger to the viewer, once he sees you on TV in his home, he feels like

he knows you. You enter his living room and become a trusted friend."

     Jones had an imagination that wouldn't quit. One time he showed viewers an "official government"

earthquake report which "proved" that the western half of California would collapse into the sea within

three years. For $100, he said, Jones would insure your house and property for full value. Thousands

of people who saw that TV ad sent him a hundred dollars each.

     In another TV ad, Jones claimed that he had come to an agreement with the federal and state

government for exclusive (独享的) air rights. He told viewers that, for only $100, they could own the

first 10 miles above all their property. You would be able to charge any commercial plane that flew over

your property $100 per crossing. You would also be able to charge government rockets, satellites, space

shuttles, and space stations $100 for each and every violation of your air rights.

     Another time, Jones claimed to have invented a product that gets rid of calories. He showed the

viewers a spray can of "NoCal." He said that by simply spraying NoCal on your food, a chemical

interaction would cause all the calories in the food to simply disappear within about 10 seconds. The

NoCal was only $10 a can. As usual, Jones received thousands of checks in the mail.

     The judge told Jones that he should be ashamed of himself. Jones responded that he was very

ashamed of himself, and that when he got out of prison he hoped to become a TV adviser to help

people avoid getting cheated. He told the judge that he was already developing an instructional CD that,

for merely $100, would save people thousands of dollars in scams (骗局). The judge nodded, and then

changed Jones' sentence from 10 years to 12 years.

1. According to Jones, he could successfully cheat many people mainly because _____.  

A. he promised them a large profit 

B. they were too eager to make money 

C. they believed too much in TV ads 

D. he was skillful in communicating with people

2. Which of the following statements is TRUE?    

A. Jones showed unusual imagination in his tricks. 

B. Jones was closely related to the state government. 

C. Western California was in danger of going under the sea. 

D. Jones felt guilty and was determined to lead a new life.

3. We can infer that people who wanted to buy "NoCal" from Jones _____.    

A. were mainly from low income families 

B. all had a rich knowledge of chemistry 

C. were probably interested in losing weight 

D. usually did the shopping through the Internet

4. The judge changed the sentence at last because _____.    

A. Jones was planning another big scam 

B. he could hardly believe what Jones had told him 

C. Jones had cheated more people than he expected 

D. he had suffered from Jones' scams himself          

单项选择题