问题 问答题

案例1(10 分) 浩医医药公司为一家民营医药及医疗用品销售公司,经过多年的努力,已经拥有国家医药销售的所有认证,拥有完全的医药及医疗用品销售经营权。公司的哲学是:分权=创造力=效益。但此哲学在2009 年遭受到市场的挑战。浩医医药公司笃信小而完全授权的单位能创造新的市场,因此尽量保持在全国各地设立小而独立的子公司,自行负责采购、行销和物流。并购新公司后亦维持其独立性,也不断从现有组织中分离成立独立的子公司。独立的子公司通常集中在有希望并且能当年获得效益的市场。到2009年止,浩医在全国各地有50家公司,其中有20多家是主要公司,其余或是新购并的公司,或是由这20多家公司分立出来的。每家公司均独立自主决策和经营,但百分之百由浩医医药公司拥有。在分权与创新的哲学下,浩医自1999年到2009年的1噢年之间成长了4倍,2009年的销售额达2亿元,员工总数达2万5千人,每年股东权益报酬率近40% 。针对医院的销售是浩医公司销售收入的主要来源,多年来,由于浩医公司各个独立的子公司能够自主决策,各分公司销售人员与各医院保持密切的关系,从而能够满足医院的多种特殊要求,在所在地的医院系统享有较高的声誉。在2009年,国家普遍开始实施医药招标采购,随着各级医院几乎全部使用了医疗计算机信息系统,使得医院开始重视采购成本问题,同时医疗计算机系统又为快速订货和批量订货提供了可能。但是浩医公司由于是各个子公司完全独立经营,规模经济上不能够满足医院系统的集中招标采购批量的要求,另外物流服务的能力也跟不上去。浩医公司面临着将完全独立经营的各个子公司重新整合的问题,具体做法是:将物流系统集中起来,成立浩医医院物流服务公司,在全国设立11个医药物流中心,负责向医院系统配送药品和医疗用品,该物流服务公司只负责存货、接受订单、送货、开发票、应收帐款及信用检核等业务,而销售还是由各分公司负责。但这样的组织变革,在各子公司的阻力是很大的。问题:如果您是浩医公司的总经理,请问这种组织再造的过程应该是什么? (4分)如果希望浩医公司的组织再造成功,作为总经理的您遵循的要点是什么? (6分)

答案

参考答案:(1)过程是:内外环境分析、企业战略调整、问题诊断、目标设定、新流程设计、实施、绩效评价、反馈(每答对2点1分,共4分)  (2)管理层的支持、创新和合作范围、使用高素质人才、授权给团队、抛开以前的限制、从最有益的地方着手、从顾客需求出发、使用信息技术(6分)。

阅读理解

阅读理解。

     Every day, life is made and lost. Every day, life goes on. Every day we experience some of the most

important parts of life and may not even realize it: love, generosity, and perseverance. These values aren't

just important to us; they make the world what it is. Scientists say that gravitational (重力的) force makes

the world turn, but some people say that love makes it go round. Love can be found anywhere: in families,

friends, even complete strangers. Even of you can't see it, you know it's there.

     Love may connect people all over the world, but what would the world be without generosity? Whether

after a national disaster, or a school fund-raiser, one thing is certain-it is better to give than to receive.

Generosity is found everywhere and whether it's a large or small act, it makes a difference. Most of all,

being generous is not something you need any qualifications for, but no matter what you do, it can make

a difference. Sometimes, though, it takes effort to be generous, which leads us to perseverance.

     Founding a country, riding a bike, or finishing an essay, these are all finished with perseverance.

Perseverance is the one thing that can help us achieve whatever we want. It is what helps scientists to

discover cures for diseases, and athletes to become champions. You may fail, but every time you make

a mistake, that's one less to make the next time.

     There is an infinite (无穷的) number of things we value, but without love, generosity and perseverance,

we just don't think that our life or the world would be the way it is.

1. The underlined word"it" in the second paragraph refers to "_____".[ ]

A. the world

B. gravitational force.

C. value

D. experience

2. To be generous, the author thinks _____. [ ]

A. you needn't make efforts

B. you should be qualified

C. you should give all you have

D. you will find it good to give

3. Which of the following statements is TRUE according to the passage? [ ]

A. Peseverance is the only thing that can help us to achieve success

B. People don't understand the life they are experiencing at all

C. We can find love in complete strangers sometimes

D. What the world is like depends on gravity and love.

4. What would be the best title for the passage? [ ]

A. Success and Failure

B. Three Values

C. Endless Love

D. Life Full of Hope

5. We find the passage conveys a(n) _____ attitude to us when we read between the lines. [ ]

A. negative

B. positive

C. indifferent

D. worried

单项选择题