问题 单项选择题

拉图尔定律是指一个好品名可能无助于劣质产品的销售,但是一个坏品名则会使好产品滞销,这是由法国诺门公司德国分公司负责人苏珊·拉图尔提出的。
根据上述定义,下列不符合拉图尔定律的一项是( )。

A.“非常”是娃哈哈集团的另一个品牌,弥补了“娃哈哈”概念上的不足,拓宽了集团品牌的定义域,其气势不逊于“百事”和“可口可乐”
B.Carrefour跨洋过海,把店开在了中国,起名为家乐福,极富中国传统文化的内涵,温馨而隽永,正是品牌的这种亲和力,加上其低价策略,使家乐福很快就打入了中国的市场
C.大文豪莎士比亚曾经说过,玫瑰不管取什么名字,闻起来都是香的
D.20世纪50年代末,东京通信工业公司放弃原来的名字,采用一个新名——索尼公司.这一措施加快了索尼公司的国际化,并很快成为世界家电行业的领头企业

答案

参考答案:C

解析: 拉图尔定律主要说明了名字对产品销售的影响作用。A项中的“非常”、B项中的家乐福和D项中的索尼公司都是在名字上做文章,帮助打开市场。而C项显然不符合定义,故答案选C。

阅读理解

阅读理解。

     The highest mountain in the world is Mount Everest. It is about 8.844 kilometers above sea level (水

平面). Many men have tried to climb this mountainbut without success. High winds, cold and little

oxygen (氧气) have made this almost an impossible (不可能的) thing. It was not until 1953 that two

menstood on the top. One of the men,was Edmund Hillary from New Zealand. The other was Tenzing

Norgay of Nepal(尼泊尔). They were members of a British Expedition (探险队). There were nearly

twenty people in the whole team. They spent about sixty days finishing the whole climbing. The last day,

May 29th, was fine, Hillary and Tenzing started climbing as the sun rose. At half past eleven theywere

on top of Mount Everest. They were very glad.They wanted to stay there for some time, but they couldn't. It was too cold and dangerous. They hadclimbed as high as anyone can climb.It were on the top of the

world.

1.When did people first climb up to the top of the world highest mountain?

A. Never.  

B. May 29, 1954.

C. One day in 1953.

D. Nearly 60 days after May 29,1953.

2. ______ can make climbing Mount Everest very difficult.

A. High winds,cold and little oxygen

B. No cars and planes

C. Few people

D. Winds,cold and oxygen

3. Who climbed up to the top of the world first?

A. British people.

B. An expedition.

C. A New Zealand person and a Nepal person.

D. None.

4. ______ wanted to climb the Mount Everest, though (尽管) it was so high.

A. Few people  

B. Alot of people

C. Only the men.

D. The British people

5. How high is the top of the world?

A. No one knows.  

B. 9.8 kilometers.

C. 8,844 meters.    

D. Above the sea level.

多项选择题