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问题 单项选择题

拉图尔定律是指一个好品名可能无助于劣质产品的销售，但是一个坏品名则会使好产品滞销，这是由法国诺门公司德国分公司负责人苏珊·拉图尔提出的。
根据上述定义，下列不符合拉图尔定律的一项是( )。

A．“非常”是娃哈哈集团的另一个品牌，弥补了“娃哈哈”概念上的不足，拓宽了集团品牌的定义域，其气势不逊于“百事”和“可口可乐”
B．Carrefour跨洋过海，把店开在了中国，起名为家乐福，极富中国传统文化的内涵，温馨而隽永，正是品牌的这种亲和力，加上其低价策略，使家乐福很快就打入了中国的市场
C．大文豪莎士比亚曾经说过，玫瑰不管取什么名字，闻起来都是香的
D．20世纪50年代末，东京通信工业公司放弃原来的名字，采用一个新名——索尼公司．这一措施加快了索尼公司的国际化，并很快成为世界家电行业的领头企业

答案

参考答案：C

解析： 拉图尔定律主要说明了名字对产品销售的影响作用。A项中的“非常”、B项中的家乐福和D项中的索尼公司都是在名字上做文章，帮助打开市场。而C项显然不符合定义，故答案选C。

填空题

a. The government is desperate to sell the most troubled of South Korea’s big companies to foreigners. This, ministers believe, is the best way to accelerate the corporate restructuring begun in the wake of the Asian financial crisis in 1997, and to clear the way for more sustainable economic growth.
b. GM’s deal with Daewoo Motor marks the end of an even longer and more painful process. Ford almost bought the car maker two years ago, but pulled out after deciding that Daewoo would be too hard to turn round.
c. Micron had offered to pay about MYM3.4 billion for Hynix’s core memory business, and to take a minority stake in the non—memory arm. Analysts predict that the government will put pressure on creditors to rescue a deal with Micron or seek a new buyer, as liquidation is too risky to contemplate in an election year.
d. This week, after months of on—off talks with foreign suitors, the government’s plans moved a big step forward, and then an equally big step back.
e. But GM has much work to do to rebuild Daewoo’s damaged brand image and domestic market share, which hovers around 10% after reaching a high of 37% in 1998. GM has to fill holes in product lines by introducing sport—utility and multi—purpose vehicles, says Nick Reilly, former chief executive of Vauxhall, GM’s British subsidiary, and chief—executive—designate of GM—Daewoo now that he has sealed the deal.
f. GM has struck a good deal. Together with various undisclosed partners, it will hold a 67% stake in a new company, tentatively named GM—Daewoo. The American car maker will pay MYM251m for its own stake of 42%, but it will also assume MYM573m of Daewoo Motor’s debts. The acquisition is a key part of GM’s global expansion. The company has been trying to strengthen its foothold in Asia for some time.
g. On April 30th General Motors (GM) signed a contract to buy the bankrupt Daewoo Motor. But on the same day, the board of Hynix, a cash—strapped memory—chip giant, shocked the markets by rejecting a proposed takeover by Micron Technology, an American competitor.
h. His management team can expect trouble from South Korea’s aggressive unions along the way. In a sign of things to come, the signing ceremony was moved to a secret location after a group of union activists occupied the hotel where it was due to take place.
i. Buying a presence in South Korea was seen as particularly urgent, since imports account for only 3% of the 1.5mcars sold in the country each year. GM hopes to use Daewoo’s production lines to make budget cars that will be sold under the Daewoo brand in most markets.
j. GM had been talking with Daewoo for over a year. It has agreed to buy two of the company’s four domestic car plants, a factory in Vietnam, a parts unit in the Netherlands and nine overseassales arms (all in Europe except one, in Puerto Rico of all places). Between them, the two domestic factories can churn out a combined 530,000 cars and 30,000 commercial vehicles a year.

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单项选择题

男，50岁，右肾下极多发结石，左输尿管上段结石直径1.5cm。IVP示右肾下极重度积水，左肾中度积水。平时无症状，血BUN、CREA均正常。治疗应采用（）

A.左输尿管切开取石术

B.右肾实质切开取石术

C.右肾盂切开取石术

D.右肾部分切除术

E.左肾造瘘术
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