问题 问答题

去年下半年,一家大型副食品企业开始争夺本地区腌菜市场份额。为扩大市场,它使用了电视广告和极具有竞争力的价格策略。在该地区市场上,这家大型企业将它的每斤泡菜价格很快从6.80元降到3.85元,这个价格是低于成本的。这对原有的占该地区主要市场份额的一家生产腌菜的家庭企业形成剧烈的竞争压力,这一家庭企业的主要产品就是腌菜,现在则必须同销售额达几千万元的大企业展开较量。 

问题:

该家庭企业如何在这样的激烈竞争背景下生存?

答案

参考答案:

在激烈的市场竞争中,家庭企业应积极构建自身的非价格方面的优势,比如,高的产品质量,优质的服务。针对缝隙市场进行一对一营销,如果竞争对手的价格低于了生产成本,家庭企业也可以依靠有关《反不正当竞争法》等法律来保护自己。此外,家庭企业也可以与零售商保持良好的关系,建立起顾客忠诚,创造良好的商誉,以此在激烈的市场竞争中生存。

完形填空

There was a boy who was sent by his parents to a boarding school(寄宿学校). Before he was sent away, the boy was the     41     student in his class. He was at the top in every exam.
But the boy changed after     42    home and studying in the boarding school. His grades started to     43   . He hated being in a group. He was lonely all the time. And there were especially dark times when he felt like committing suicide(自杀). All of this was because he felt no one loved him.
His parents started to     44     the boy. But they even did not know what was wrong with him. So his father decided to go to the school and talk with him.
They sat by the lake near the school. The father started asking him some casual questions about his lessons, teachers and     45   . After some time his father said, "Do you know, son, why I'm here today?"
"To     46    my grades," the boy replied back.
"No, no," his father said. "I'm here to tell you that you're the most     47    person for me. I want to see you      48  . I don't care about grades. I care about you. I care about your happiness. You're my life."
These words caused the boy's eyes to be filled with tears. He hugged(拥抱) his father. They didn't say     49    to each other for a long time.
Now the boy had everything he wanted. He knew there was someone on the earth who cared for him deeply. And today this young man is in university at the top of his class and no one has ever seen him     50   .
小题1:
A.laziestB.cleverestC.calmestD.worst
小题2:
A.comingB.returningC.leavingD.going
小题3:
A.dropB.increaseC.riseD.turn down
小题4:
A.look forB.learn fromC.worry aboutD.shout at
小题5:
A.friendsB.familyC.studyD.grades
小题6:
A.findB.teachC.checkD.hear
小题7:
A.famousB.importantC.outstandingD.interesting
小题8:
A.happyB.seriousC.excellentD.honest
小题9:
A.everythingB.somethingC.nothingD.anything
小题10:
A.illB.pleasantC.pleasedD.sad
单项选择题