问题 多项选择题

(一)国内某知名电视生产企业采用SWOT分析法,分析企业面临的内外部环境,并进行战略选择。该企业不断收购中小电视生产企业,扩大企业生产规模;加强内部成本控制,降低产品价格,成为行业中的成本领先者;同时,该企业针对儿童观看电视的需求,独家推出保护视力的防眩光、不闪式液晶电视,获得了市场的认可和顾客的青睐。该企业拟推出一款新型平板电视,共有甲产品、乙产品、丙产品和丁产品四种产品方案可供选择。每种产品方案均存在着畅销、一般、滞销三种市场状态,三种市场状态发生的概率无法预测。每种方案的市场状态及损益值如下表所示(单位:万元):

该企业目前实施的战略为()。

A.成本领先战略 

B.差异化战略 

C.横向一体化战略 

D.纵向一体化战略

答案

参考答案:A, B, C

解析:根据中文资料信息“国内某知名电视生产企业采用SWOT分析法,该企业不断收购中小电视生产企业,扩大企业生产规模;加强内部成本控制,降低产品价格,成为行业中的成本领先者;同时,该企业针对儿童观看电视的需求,独家推出保护视力的防眩光、不闪式液晶电视”,可知分别为横向一体化战略、成本领先战略和差异化战略,故选ABC。 考点: 基本竞争战略

阅读理解

Today, after many days of practice and lots of matches, we entered the basketball final.

I was the leader of the team. At the very beginning, one student from our team got the ball and quickly shot a basket. Oh, it went in, 2:0. All our classmates cheered.

But after a few minutes there were some mistakes and we lost eight points. I changed two players, but it didn’t help.

At that time all our teammates felt worried and we even quarreled with each other angrily.  “It’s no use crying over spilt milk!” I shouted, “We must face it !” Let’s think about our mistakes and stop making them!”

We had a short meeting . The second half of the match began. There was a big change. At first, our team got the ball and I shot from the three-point line at once. The ball did a beautiful curve and went straight into the basket.

I become very confident. The other team was still very strong.

A good chance came! I got the ball again and shot into the basket! 12:9! I couldn’t believe my eyes! Am I that good at shooting? How could I get so many points?

We stayed in the lead. Finally the score was 18:16. We won!

小题1:The passage mainly talks about________.

A.a basketball match

B.a basketball team

C.skills of playing basketball

D.ways to win a basketball match小题2:At first, the writer’s team was losing because_________.

A.they felt upset

B.they kept arguing

C.they made mistakes

D.their classmates cheered too loud!小题3:The best translation for “It’s no use crying over spilt milk” is “_______”.

A.熟能生巧

B.勤能补拙

C.破釜沉舟

D.覆水难收小题4:The final score of the basketball match is _________.

A.2:0

B.12:9

C.18:16

D.18:18小题5:We can tell from the story that__________.

A.basketball is too hard a game to play

B.confidence comes from failure

C.failure can surely bring success

D.learning from failure can make one succeed

单项选择题