问题 单项选择题

关于市场定位的说法错误的是()。

A.市场定位是企业根据竞争者产品所在的区域,确定本企业产品的位置。 

B.市场定位就是要为产品塑造与众不同的形象。 

C.当消费者偏好发生变化时,企业可以重新进行市场定位。 

D.企业可以从产品的性能、质量水平等方面进行市场定位。

答案

参考答案:A

解析:A选项,市场定位是根据竞争者现有产品在市场上所处的位置,针对该产品某种特征或属性的重要程度,塑造出本企业产品与众不同的个性或形象,而不是根据竞争者产品所在的区域,确定本企业产品的位置,故表述错误。 考点: 市场定位

阅读理解

阅读理解。

     It's reported that a company called MicroCHIPS has developed awirelessly controlled device

(装置). The device is put under the skinand can supply a drug directly into the patient's body.

People give the name"microchips"to it.

     Microchips bring good news to patients with long-term(长期的) illnesses, for example,

Osteoporosis(骨质疏松症). People with Osteoporos is have to get daily injections(注射) of

medicine. One type of treatment requires injections for two years. Many patients stop taking the

medicine because of the pain and stress of theinfections. However, microchips can deal with it.

Doctors will program the device before putting it under the skin, and the device has the ability to

release(释放) a dose (剂量) at a given time, every single day. One microchip can hold a full year's

worth of medicine. Microchips may one day free (使…… 摆脱) people from having toremember

to take their medicine, or get injections. The device may also be useful in treating other long-term

diseases, including heartdisease, cancer and even AIDS.

1. What is the passage mainly about?

A. It introduces the company MicroCHIPS.

B. It introduces a new wirelessly controlled device called"microchips".

C. It introduces some common long-tern diseases.

D. It's about how the device called"microchips"works.

2. According to the passage, why do many patients stop getting injections?

A. Because of the pain and stress of the injections.

B. Because they are too lazy.

C. Because they like taking pills(药丸).

D. Because they are waiting for the new device. 

3. According to how the device works, which of the following is the correct order?

① Put the device under the skin.

② The device releases a dose at a given time.

③ Doctors program it.

A. ①②③

B. ②③①

C. ③①②

D. ③②①

判断题