问题 判断题

白棕绳作为人力吊装跑绳,安全系数不小于10。

答案

参考答案:对

阅读理解与欣赏

阅读下面的文字,完成以下小题。

文化产业的生产和消费模式不同于传统工业,其突出特点在于人与符号的互动关系,可以用“符号经济”或“非物质经济”等新术语来概括。鉴于此,文化产业新学科的建构特别需要以下两个相关学科的理论资源作为基石:一个是文化人类学,另一个就是符号学(符号经济学)。“符号”的英文对应词symbol衍生于晚期拉丁文symbolum,意思是象征。人类的一切精神活动都源于符号,符号是文化创造与文化传播的媒介。一个符号具有其自身之外的象征意义,并被用来产生一个由相互关联的意义构成的系统。人是这个星球上唯一的文化动物和符号动物,其最大的奥秘在于人类构建出的“意义”和“象征”世界。

上世纪60年代以来,符号学与人类学相互促进。文化人类学把符号学研究真正拓展到整个文化领域,作为交叉学科的符号人类学也应运而生,并在20世纪后期取得快速发展。符号人类学从符号现象入手研究和阐释文化,尤其关注仪式、神话、图腾、象征与宇宙观等方面的深层解读。在符号人类学的启示下,法国思想家、后现代主义的理论宗师波德里亚针对当代消费社会的现实变化,提出“符号的政治经济学”理论,希望在传统马克思主义对资本主义的政治经济学批判之外,拓展出符号批判的维度,揭示“消费暴力”所造成的异化新情况,开辟出“符号经济”这一新视野——符号具有巨大的附加值,其产业化的效益或利润率,是粗放式经济所无法想象的。看看2011年齐白石的一张画纸售出4亿元的事实,就可大致明白。

在人类整体性地进入“创意经济时代”的今天,如何认识文化资源,创造、运用“符号”的价值去驱动经济生活,减少对自然资源的依赖和对环境的污染,成为具有前沿性的焦点问题。在我国,文化产业发展具有滞后性,这是不争的事实。假以时日,迎头赶上,是值得期待的。需要给予特别重视的是文化崛起的观念基础和理论研究。“十二五”期间,需要有相当一部分传统知识人转向所谓“创意阶层”。知识和观念的推陈出新任务十分艰巨。人文学者需要有勇气进行自我反思。上世纪90年代以来,符号经济迅猛发展的新现实,向传统的人文学术提出转换知识结构与知识功能的新课题。虽然主流媒体充斥着有关文化创意的种种讨论,可是,有不少人把文化产业的转型简单理解为产业上的转型,无须文化底蕴的修炼过程。甚至有人误解创意经济为“空手套白狼”。殊不知,文化创意所需要的文化符号再造增值过程,有赖于深厚的人文素养和专业知识储备。如果看不出《哈利·波特》背后的凯尔特文化复兴底蕴,那还可以从直觉上欣赏魔法的热闹场景;如果不知道世界最成功品牌之一的“耐克”背后潜伏着古希腊神话的胜利女神,不知道“苹果”电脑品牌的“故事营销”背后有《旧约》的伊甸园苹果神话,要谈品牌打造的符号资本,就难了。

小题1:下列关于原文第一段内容的表述,不正确的一项是(   )

A.文化产业的生产和消费模式的突出特点就在于人与符号的互动关系,而这一关系是传统工业所不具有的。

B.符号学和文化人类学作为文化产业学科的观念基础,是由文化产业的生产和消费模式的特点决定的。

C.“符号”本义是“象征”,因此后来发展为文化创造与文化传播的媒介,成为人类的一切精神活动的源泉。

D.人类能构建出“意义”和“象征”世界,人是地球上唯一的文化动物和符号动物,可见符号之于人的意义。小题2:下列理解和分析,不符合原文意思的一项是(   )

A.符号人类学研究与阐释文化,其关注的切入点有自己的特殊性,尤其重视深层解读仪式、神话、图腾等方面。

B.波德里亚提出“符号的政治经济学”这一理论,既得益于当代消费社会的现实变化,又得益于符号人类学给他的启示。

C.人类整体性地进入“创意经济时代”,如何正确认识文化资源,如何创造、运用“符号”是人类面临的新挑战。

D.中国要想在文化产业发展中变被动为主动,只要给予文化崛起的观念基础和理论研究足够的重视即可。小题3:根据原文内容,下列理解和分析不正确的一项是(   )

A.符号人类学的产生与发展,首先应归功于文化人类学的发展,因为文化人类学的发展将符号学研究真正拓展到整个文化领域。

B.符号经济产业化的效益或利润率,是其他经济难以想象的,2011年齐白石的一张画纸售出4亿元的事实可见一斑。

C.不能把创意经济理解为“空手套白狼”,因为文化创意所需要的文化符号再造增值过程有赖于深厚的人文素养和专业知识储备。

D.只有理解了“耐克”背后潜伏着古希腊神话的胜利女神,才能更好地理解世界最成功品牌之一的“耐克”打造的符号资本。

单项选择题

Most critical plot points in Harry Potter and the Sorcerer’s Stone came from J. K. Rowling’s imagination, but Flamel and his powerful pebble were legendary long before Harry went to Hogwarts. The 14th century alchemist created the philosoper’s stone (called "sorcerer’s" in U.S.editions of Potter ), with which he turned mercury to gold and gained eternal life. But Flamel’s tale—like his stone and his science—was no more real than a magic.

The philosopher’s stone was the key to alchemy, the medieval predecessor to chemistry that aimed to cure all illnesses, make the elixir of life, and transmute base metals into gold. The last made perfect sense at the time. The Aristotelian theory of elements stated that all things consisted of fire, air, water, and earth. So a little shift in one metal’s composition could create gold.

Flamel was renowned as an alchemical success. In 1382, after 25 years of studying an ancient book by "Abraham the Jew", he is said to have produced the philosopher’s stone. His texts, notably a deconstruction of the "Abraham" work, were standard reading for aspiring scientists like Isaac Newton.

Many alchemists believed Flamel faked his 1418 death and that of his wife. Rumored sightings in the 18th century placed them at the Paris Opera. As late as 1816 there were reports of people searching Flamel’s former house for secrets of the stone.

Contemporary historians say, a Nicolas Flamel did live in Paris in the 1300s and endowed many churches and hospitals with his wealth. But he was no alchemist. "He got his money in pedestrian ways—his wife’s earlier marriages, real-estate speculation," says lawrence Principe, author of The Aspiring Adept. Anachronisms, style of language, and the lack of earlier copies indicate that none of "his" writings originated prior to the 1500s.

"This sort of thing happens in alchemy," says Bill Newman, author of alchemical history Gehennical Fire. When an alchemist couldn’t back up his ideas, he might publish them in the guise of a "lost" work. Flamel’s wealth made a good candidate for alchemical identity theft.

Flamel writings and sightings faded with alchemy’s prestige. And the closest anyone’s come to the philosopher’s stone is Rowling. In her hands, it has yielded not just gold but eternal (shelf) life as well.

According to the passage, that Flamel gained eternal life with the aid of his powerful pebble ().

A. came from J. K. Rowing’s imagination

B. was legendary long before Rowling wrote the book

C. turned out to be a magic in Potter

D. was believed by many alchemists