问题 问答题

某知名家具公司的产品销售一直采用代理商模式。随着竞争环境的变化,公司高层领导决定在保留原有营销方式的同时,组建一支属于自己的专职营销队伍。去年公司正式组建了销售部,招聘了20名推销员。经过一年多的努力,这些人员给公司带来了较好的销售业绩,但是对这些推销员的考评工作却未走上正轨。人力资源部经理经过近一个月的时间为推销员设计了一套包含20多项指标的绩效考核体系。在征询意见时,销售部经理认为,这套体系所包含的指标过多过杂,需要进行认真的推敲与修改。 请结合本案例回答以下问题:

虽然需要调整该公司推销员的绩效指标,但是有些指标是必不可少的,请列举至少四项适用于推销员的KPI(4分)

答案

参考答案:推销员的KPI可以是:(每项1分,最高4分)销售额、销售额增长率、销售费用、服务态度、客户投诉率、合同履行率等。 (4分)

单项选择题 A1/A2型题
阅读理解
任务型阅读(共10小题;每小题l分,满分l0分)
请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意:每个空格只填1个单词。请将答案写在答题卡上相应题号的横线上。
Communication Principles
How you see yourself can make a great difference in how you communicate.“Every individual exists in a continually changing world of experience of which he(or she)is the center”.Many communication scholars and social scientists believe that people are products of how others treat them and of the messages others send them.But every day we experience the centrality of our selves in communication.A student.for instance,may describe a conflict with a teacher as unfair treatment:“I know my teacher doesn’t like the fact that I don’t agree with his opinions.and that’s why he gave me such a poor grade in that class.”The teacher might say the opposite.Each person may believe that he is correct and that the other person’s view is wrong.
The concept of serf originates in communication.Through verbal and nonverbal symbols, a child learns to accept roles in response to the expectations of others.You establish self-image。The sort of person you believe you are,by how others think of you.Positive,negative,and neutral messages that you receive from others all play a role in determining who you are.Communication itself is probably best understood as a dialogue process.Our understanding of communication comes from our interactions with other people.In a more obvious way.communication involves others in the sense that a competent communicator considers what the other person needs and expects when selecting messages to share.So,the communication begins with the self,as defined largely by others,and involves others,as defined largely by the self.
Communication Occurs almost every minute of your life.If you are not communicating  with yourself(thinking,planning,reacting to the world around you),you are observing others and drawing inferences from their behavior.Even if the other person did not intend a message for you.you gather observations and draw specific conclusions.A person yawns and you believe that person is bored with your message.A second person looks away from you and you conclude that person is not listening to you.A third person smiles(perhaps because of a memory of a joke he heard recently) and you believe that he is attracted to you.We are continually picking up meanings from others’ behaviors and we are constantly providing behaviors that have communicative value for them.
More often than not,you may have hurt someone accidentally and you may have tried to explain that you did not mean that. You may have told the other person that you were sorry for your statement.You may have made a joke out of your rude statement.Nonetheless,your comment remains both in the mind of the other person and in your own mind.You cannot go back in time and erase your messages to others.Communication cannot be reversed(倒退),nor can it be repeated.When you tried to re—create the atmosphere,the conversation,and the setting,nothing seemed right.Your second experience with a similar setting and person made far different results.
Paragraph outline
Supporting Details
Communication begins with the self
●People are somewhat products of others’ treatment and messages.
●we are always(71)  ▲  in communication with others.
Communication (72) ▲ others
●Experiences of others help children learn to accept roles.
●Messages from others help you(73)  ▲  who you are.
●Needs and(74)  ▲  of others should be considered.
Communication
(75)  ▲ everywhere
●We are communicating with ourselves by thinking,planning and reacting to the outside world.
●We are always(76)  ▲  other people by observing even if they do not intend any message for you.
●We are constantly collecting meanings from others’(77)  ▲ .
●We are constantly(78)  ▲  meanings by what we do.
Communication cannot be reversed nor repeated
●You may explain what you have done,but you cannot(79)  ▲    what remains in the other person’s mind.
●Yon may redo the conversation,but you(80)  ▲  achieve the same results.