问题 单项选择题

某企业由一位总经理和两位副总经理组成的领导班子,工作有魄力,开拓创新意识强,经常超负荷工作,该企业产品在市场有一定的竞争能力,企业经济效益也不错,但近一段时期来,随着业务量增大,企业经营状况有所下降。为改变这种状况,总经理召集20多个部门的负责人及全体领导班子共同研究。经讨论决定,要立即调整企业组织机构,按产品和业务范围分成 8个分公司,调整后,各分公司负责人的责权利统一,工作积极性得到极大提高,企业的经营状况有明显好转。

为进一步提高市场竞争力,企业加大技术创新的力度,该企业依托雄厚的资金和技术力量,以开发全新产品为目标,充分利用某科研机构应用研究的成果,一举独占新产品地位。新产品市场后,消费者反响不错,产品的销量逐渐扩大,经市场部门反馈回来的信息,新产品市场容量很大,且竞争的潜在威胁不大。有关部门综合各方面的信息后,认为消费者对新产品有所认识,急于购买,对较高的产品价格愿意接受。于是撰写分析报告报主管领导并提出当前企业应采取的营销策略。

根据有关部门综合各方面的信息,你认为目前企业应采取什么样的营销策略()。

A.进攻性策略

B.密集或渗透策略

C.双高策略

D.选择性渗透战略

答案

参考答案:A

阅读理解

阅读理解。

     There are many kinds of ants (蚂蚁) in America. One kind is very strong. People are afraid of it, and

 animals are afraid of it, too.

     These ants move in large groups. They eat all the animals on their way. They can kill and eat  elephants

  and they can eat wood (木头) houses . Sometimes the ants can kill people. When the ants come near,

 people leave their homes. But people are sometimes glad after the ants pass through , because they can

 see no insects (昆虫) or snakes (蛇).

1. Some ants in America can be very _____.

    A. heavy          

    B. strong        

    C. light      

    D. thin

2.  People  and animals fear (害怕) _____.

    A. one kind of ants      

    B. all kinds of ants

    C. small ants          

    D. big ants

3. People get away from the ants because _____.

    A. they can eat and kill elephants    

    B. they can also eat wood houses

    C. they travel in large groups        

    D. they can even kill people

4. Why do the insects and snakes disappear (消失) after the ants pass through?

    A. They hide themselves under the ground.

    B. They move to other places before the ants come.

    C. The ants have killed and eaten the insects and snakes.

    D. People have killed the insects and snakes.

5. Which is the best title (题目) for the story ?

    A. Ants      

    B. American    

    C.A Big Ant      

    D.A Strong Ant

单项选择题