问题 问答题

校对题:通读并纠正校样中的错误。(本题20分)管道检修的帮手大型建筑物内常有许多狭窄的管道,非常难于检查、维修,因此需要一种特殊的检测装置。科学家研制了一种可用于细小管道的微形探测系统,其中应用了管道内微物位置检测、涡轮控制、音频检测等技术。该系统可以实现垂直排列工业管道内裂纹和缺陷的移动探测,人们称之为“小侦探。”还有一种呈正方体、由12个蠕动元件组成的管内探测仪,外型尺寸为35×35×35mm,重19.5g。它带有一个由形状记忆合金与偏置弹簧组成的驱动源,能在管内实现上下、左右、前后的全方位运动,移动速度为15mm/每分钟。该探测仪能通过直管、曲率半径较大的弯管、以及T形管等。人们评价它:“活动灵敏,检测精度高,是管道系统检修的好帮手。”后海后海成一个巨大的水滴状。它的西岸是一个大的半圆形,向东渐渐变细变长。银锭桥好像一条玉带系在后海和什刹海腰间。从小,我就喜欢在银锭桥上驻足观望。顺着开阔的湖面向西望去,在湛蓝的睛空下,西山像长龙一般蜿蜒起伏。山势挺拨,一座座轮廓分明,像是身披绿色铠甲的武士,守卫着北京城。“银锭观山”是北京八景之一。不知从那一天开始,一座座大厦昂首挺胸地矗立起来。似乎要比青山更雄伟,有的如顶天立地的巨柱,有的如滕空而起的金龙。它们个个气式不凡,羞得青山都躲到楼后面去了。

答案

参考答案:(1)微形→微型(2)侦探。”→侦探”。(3)还有→[前空过多,应空两格](4)外型→外形(5)35×35×35,重19.5g→35mm×35mm×35mm,重19.5g(或35毫米×35毫米×35毫米,重19.5克)(6)形状→[字间距过小,应分开](7)15mm/每分钟→15mm/min(或“每分钟15毫米”)(8)弯管、→弯管(9)后海→后  海(10)成→呈(11)在后→[字距并拢](12)顺着→[前空两格](13)睛→晴(14)拨→拔(15)一座座→[与上行接排](16)身披→[改为宋体](17)那→哪(18)起来。→起来,(19)滕→腾(20)式→势

单项选择题

Passage Two

Every market activity is an investment in time, energy and money. Few companies would spend a large sum of money on, say, a purchase of capital equipment without a full investigation into why it is needed, the choices available, and the expected return on what has been spent. Yet every year the vast majority of companies invest a large amount of money in marketing actions without knowing what their financial worth to the company or likely return will be. By introducing the disciplines arising from market planning, a company should be able to ensure that the costs of marketing planning show a reasonable return and are calculated in the same way as all other business investments.

Many managers believe that the costs of marketing form an additional expense that has to be accepted in order to sell their goods. Whilst it is true that many companies use certain tools of marketing for this purpose, it is also true that the most successful companies accept marketing as an essential part of the company’s total commercial operation, for it is an essential cost in the same way as production or finance.

Companies often avoid planning marketing procedures in detail because of the effort needed to express their forward policy in a written form. Managers commonly consider that their time is too valuable to spend on anything other than urgent operational problems. In fact, the manager who spends his time on dealing with current administrative detail is almost certain to have ignored proper planning in the past. For, if properly prepared, the marketing plan will contain sufficient details of the company’s policy and operational strategy for the work to be done by an assistant. As the many alternative courses of action are programmed, the assistant takes any actions or decisions which are appropriate. Only unusual situations need be dealt with by the manager.

The first step in preparing a marketing plan is that of producing the information necessary for decision making. Usually, a company will have within its own administration and control system the raw material necessary for the plan’s foundations. In addition, there is plenty of published information which is made available by government departments, institutions and the press.

Marketing research is yet to be fully exploited by the majority of companies. It has so far only been used by companies that have recognized that their existing information sources are inadequate. Because of the scale of operations that now confronts the typical businessman, it is essential that investment decisions are based upon relevant information, so reducing the business risk.

For a marketing-oriented activity to produce lasting results the entire operation has to be systematically planned. By producing basic information in written form and establishing aims for the future, the company is creating standards against which actual performance can be measureD. Documentation of detailed policy actions then provides the basis for controlling the company’s operation. Future trends may be predicted through the investigation of all factors likely to influence company results.

Good marketing procedures allow a manager ().

A.to take different courses of action

B.to do less work than others

C.to avoid unforeseen problems

D.to give more responsibility to others

单项选择题