问题 问答题

何谓 SWOT 分析法?如何使用该方法选择四种物流配送模式?

答案

参考答案:⑴SWOT 分析法是一种综合考虑企业内部条件和外部环境的各种因素,进行系统分析,从而选择最佳配送模式的方法。S 是指企业内部的优势,W 是指企业内部的劣势,O 是指企业外部环境的机会,T 是指企业外部环境威胁。⑵SWOT 分析法依据企业的目标,列表定出对企业配送活动及发展有着重大影响的内部及外部环境因素, 并且根据所确定的标准,对这些因素进行评价,从中判定出企业的优势与劣势、机会和威胁。常用的方法是对所列出的因素逐项打分,然后按因素的重要程度加权并求他的代数和,以判断其中的内部优劣势以及外部环境的机会和威胁。企业在此基础上,选择所要从事的配送模式。当企业具有很好的内部优势以及众多的外部机会,应当采取自营配送模式。当企业面临巨大的外部机会,却受到内部劣势的限制,应采用合作配送模式。当企业具有一定的内部优势,但外部环境存在威胁,应采取综合配送模式

阅读理解

阅读理解。

     Suppose you work in a big firm and find English very important for your job because you often deal

with foreign businessmen. Now you are looking for a place where you can improve your English,

especially your spoken English.

     Here are some advertisements about English language training from newspapers.

     You may find the information you need.

    Global English Center

    *General English in all four skills: listening, speaking, reading, and writing.

    *3-month(700yuan), 6-month(1200yuan) and one-year(2000yuan) courses.

    *Choice of morning or evening classes, 3 hours per day. Mon-Fri.

    *Experienced college English teachers.

    *Close to city center and bus stops.

      Tel: 67605272    Add: 105 Zhongshan Road, 100082.

     Modern Language School

     Special courses in English for business. traveling , banking , hotel management and office skills.

    *Small classes(12-16 students) on Sat.&Sun. From 2:00-5:00pm.

    *Native English teachers from Canada and USA.

    *Language lab and computers supplied.

    *3-month course: 1,050yuan; 6-month course: 1,850yuan.

    Write or phone: Modern Language School, 675Park Road.100056

    Tel: 67353019

     ★The 21st Century English raining Center

     *We specialize in effective teaching at all levels.

     *We offer morning or afternoon classes, both of which last three months and a half at

a cost of 800yuan.

     *We also have a six-week TOEFL preparation class during winter and summer holidays.

     *Entrance exams: June 1 and Dec.1.

     *Only 15-minute walk from city center.

     Call 67801642 for more information.

     ★The International House of English

     *Three/Six-month English courses for students of all levels at very low cost: 60yuan for 13 hours

per week; convenient class hours: 9:00-12:00am and 2:00-5:00pm.

     *A four-month evening program for developing speaking skills( same cost as day classes).

     *Well-trained Chinese and foreign teachers experienced in teaching English as a second/foreign

language. Free sightseeing and social activities. Very close to Central Park.

     For further information call 67432308.

1. You work from 9:00am to 4:00pm every day. Which schools will you choose?

A. Global English Center and Modern Language School

B. Global English Center and The International House of English

C. Modern Language School and the 21st Century English Training Center

D. The 21st Century English Training Center and The International House of English

2. You will probably prefer to go to the International House because it _____.

A. has native English teachers        

B. has special course in spoken English

C. costs less than the other schools    

D. offers free sightseeing and social activities

3. If you want to apply for a university in the USA, you may attend _____.

A. The 21st Century English Training Center    

B. Modern Language School

C. The International House of English        

D. Global English Center

4. If you take the evening program at the International House, you will pay about _____.

A. 60 yuan        

B. 240 yuan        

C. 720 yuan          

D. 1,000 yuan

单项选择题