市场细分是20世纪50年代中期由美国市场营销学家温德尔·斯密首先提出来的一个概念。( )
参考答案：对
解析：[真题解析] 市场细分是20世纪50年代中期由美国市场营销学家温德尔·斯密首先提出来的一个概念。它是企业营销思想的新发展，顺应了卖方市场向买方市场转变这一新的市场形势，是企业经营惯用市场导向这一营销观念的自然产物。因此，本题的叙述是正确的。
| 从词汇框中选择合适的单词或短语完成下面短文。 | |
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| IT TAKES ALL SORTS TO MAKE A WORLD There is nobody in the world exactly 1) you; you are unique (独特的，唯一的)! Everybody is 2) everyone else. That is good because it makes the world an interesting place. There are people 3) you, and shorter than you. Maybe your hair is 4) color as your friend’s hair, but perhaps it is 5) hers. Another difference is your hair may be straight and hers may be curly. I am sure you have some friends who are 6) intelligent than you. And you also have some friends who are as 7) sports as you. But there are also people around you who are 8) some things. How are you like your best friend? Do you both 9) finish your homework the same day you get it? Are you 10) neat? I think in some ways you are the same but in many other ways you are different. So shout to the world, “I am who I am -I’m unique! It takes all sorts to make a world!” |