问题 多项选择题

公共关系学研究的舆论包括______

A.人际舆论

B.负面舆论

C.全局性舆论

D.内部舆论

E.正面舆论

答案

参考答案:A,B,C,D,E

解析: 公共关系学研究的舆论包括不同的层面,如人际舆论和大众舆论,还有局部性舆论和全局性舆论、内部舆论和外部舆论、正面舆论和负面舆论等。

阅读理解

Ⅲ 阅读(共两节。满分40分)

第一节阅读理解(共15小题;每小题2分,满分30分)

阅读下列短文,从每题所给的A、B、C和D项中,选出最佳选项,并在答题卡上将该项涂黑。

A

Good health is the most valuable thing a person can have, but one cannot take good health for granted. It is important to remember that the body needs proper care in order to be healthy. There are three things that a person can do to help stay in good shape: eat right food, get enough sleep, and exercise regularly.

Proper nutrition (营养) is important for good health. Your body cannot work well unless it receives the proper kind of “fuel”. Don't eat too much food with lots of sugar and fat. Eat plenty of foods high in protein (蛋白质) , like meat, fish, eggs and nuts. Vegetables and fruits are very important because they provide necessary vitamins (维他命) and minerals. However, don't overeat. It is not helpful to be overweight.

Getting the proper amount of sleep is also important. If you don't get enough sleep, you feel tired and easily get angry. You have no energy. Over a long period of time a little amount of sleep may even result in a change of personality. Be sure to allow yourself from seven to nine hours of sleep each night. If you do, your body will feel strong and refreshed, and your mind will be sharp.

Finally, get plenty of exercise. Exercise firms the body, strengthens the muscles, and prevents you from gaining weight. It also improves your heart and lungs. If you follow a regular exercise program, you will probably increase your life-span (寿命).Any kind of exercise is good. Most sports are excellent for keeping the body in good shapes: basketball, swimming, bicycling, running and so on are good examples. Sports are not only good for your body, but they are enjoyable and interesting, too.

If everybody were to eat the right foods, get plenty of sleep and exercise regularly, the world would be a happier and healthier place. We would all live to be much older and wiser.

41. According to the passage,_________.

A .we should always keep fit

B. if we were healthy, we could spend our days in doing things with less sleep

C. one can eat a lot to stay in good shape

D. one needn't take any exercise if he is healthy

42. In order to keep good health, ___________ .

A. we should eat a lot of sweets      

B. one needs a large amount of fat

C. people should eat according to the foods nutrition

D. we must try to sleep now and then

43. Eating more and sleeping less________.

A. can keep healthy                 B. is no good for you

C. gets you more energy           D. will keep your personality

44.The writer explains ________in this passage.

A. how to eat                         B. the importance of doing exercise

C. how to keep healthy             D. what to eat

45.The title of the article should be___________ .

A. Eating and Exercising           B. How Vitamins Work in Man's Body

C. Staying Healthy                   D. Sleeping Well

问答题

案例资料: 众所周知,蜡烛的基本功能是照明,但在现实生活中,实现这种功能吧的机会变得越来越少了,导致该行业日渐衰落,风光不再。但YJ公司作为一家专营蜡烛的企业,在2012年却创下了销售额超过5亿美元的辉煌业绩。能去的这种业绩的根本原因在于,为了发展新业务,YJ公司采取了密集增长战略,深入挖掘现有蜡烛产品和市场中的机会。 为了实现新业务增长战略,他们决定不再只做普通的照明蜡烛。首先,该公司通过增加蜡烛的花色、品种、规格、型号,向现有市场提供了一系列的蜡烛新产品,让使用蜡烛的人在视觉和嗅觉上都能体会到舒适浪漫的感觉,体验一种新的生活方式。其次,该公司把原来只在城市市场销售的蜡烛产品扩大到农村市场并且在国外也增设了很多商业网点,建设了很多新的分销渠道,通过加强广告促销等措施,在这些新市场上扩大了蜡烛产品的销售份额。再次,该公司通过大幅度的改进广告、宣传和推销手段,在原有市场增设了许多商业网点,借助新铺设的渠道将新研发的产品送达到原有市场并通过一系列的销售促进手段,在原有市场上扩大了本公司现有蜡烛产品的销售。使本公司的蜡烛销售量翻了一番。 2012年该公司又通过进一步的市场细分,专门针对成年男性消费者推出了香薰蜡烛限量版,并且选择在父亲节前期进行大量宣传,使得蜡烛市场的男性消费者比例不断攀升。除此之外,该公司还专门针对海外消费者的特点设计并开发了一系列新产品。 后来,YJ公司发现高端产品的市场竞争者较弱,但市场需求增长很快。同时,公司的经营状况逐渐好转,有了更多的资金积累。为了改变消费者对“低端产品”的认识,树立高端品牌形象,该公司又推出具有香薰疗法的高端蜡烛产品,命名为A系列,并把该系列产品明确定位于高端蜡烛消费市场。从而填补了该公司没有高端蜡烛产品的空白,并且取得了令人欣喜的销售业绩。 截止到2012年底,YJ公司的新业务得到了长足的发展。销售额不断大幅度增长,成为蜡烛生产领域的一面旗帜,令业界刮目相看。 请根据上述资料回答以下问题:

YJ公司使用哪些变量进行市场细分