问题 多项选择题

The Cosmetic Co is a company producing a variety of cosmetic creams and lotions. The creams and lotions are sold to a variety of retailers at a price of $23·20 for each jar of face cream and $16·80 for each bottle of body lotion. Each of the products has a variety of ingredients, with the key ones being silk powder, silk amino acids and aloe vera. Six months ago, silk worms were attacked by disease causing a huge reduction in the availability of silk powder and silk amino acids. The Cosmetic Co had to dramatically reduce production and make part of its workforce, which it had trained over a number of years, redundant.The company now wants to increase production again by ensuring that it uses the limited ingredients available to maximise profits by selling the optimum mix of creams and lotions. Due to the redundancies made earlier in the year, supply of skilled labour is now limited in the short-term to 160 hours (9,600 minutes) per week, although unskilled labour is unlimited. The purchasing manager is confident that they can obtain 5,000 grams of silk powder and 1,600 grams of silk amino acids per week. All other ingredients are unlimited. The following information is available for the two products:Cream LotionMaterials required: silk powder (at $2·20 per gram) 3 grams 2 grams– silk amino acids (at $0·80 per gram) 1 gram 0·5 grams– aloe vera (at $1·40 per gram) 4 grams 2 gramsLabour required: skilled ($12 per hour)4 minutes 5 minutes– unskilled (at $8 per hour) 3 minutes 1·5 minutesEach jar of cream sold generates a contribution of $9 per unit, whilst each bottle of lotion generates a contribution of $8 per unit. The maximum demand for lotions is 2,000 bottles per week, although demand for creams is unlimited. Fixed costs total $1,800 per week. The company does not keep inventory although if a product is partially complete at the end of one week, its production will be completed in the following week.Required:

(b)Calculate the shadow price for silk powder and the slack for silk amino acids. All workings MUST be rounded to 2 decimal places. (6 marks)

答案

参考答案:Shadow prices and slackThe shadow price for silk powder can be found by solving the two simultaneous equations intersecting at point c, whilst adding one more hour to the equation for silk powder.Dx +Ey = I,F00 x CCx + By = E,00A x DABx + AEy = BH,H00ABx + Hy = B0,00DSubtract the second one from the first oneGy = H,GIF, therefore y = A,BEF·EGCx + (B x A,BEF·EG) = E,00A.Therefore x = HBI·BIC = (I x HBI·BI) + (H x A,BEF·EG) = $AG,EAF·AGOriginal contribution = $AG,EAD·CDTherefore shadow price for silk powder is $A·HC per gram.The slack for amino acids can be calculated as follows:(HBH·EH x A) + (0·E x A,BEG·AD) = A,DEG·AE grams used.Available = A,F00 grams.Therefore slack = ADB·HE grams.

填空题

用第三只眼睛看市场,即用消费者的观点来看市场,这是企业家力透纸背的经验之谈。纷繁多变的市场,广大消费者无不关注。精明的企业家把众目睽睽分为三个层次,即第一只眼睛是企业看市场,第二只眼睛是政府看市场,第三只眼睛是消费者看市场。作为企业的经营者,不仅要站在企业的角度看市场,还要站在消费者的角度看市场。站在不同的角度就会有不同的感受,消费者的消费心理和消费需求,正是不少企业家们知之不多而求之不得的。
用第三只眼睛看市场,成功的企业并非仅仅是看,而是在看中分析市场、研究市场,从消费者的需求中去开发市场、适应市场。我们的东邻日本,市场上就有一种专事收集消费者意见、揣摩消费者心理的跑街先生。日本有一个公司,在国内外就设立了100多家机构,跑街先生每天可向公司发回有关商务的信息数万条,使公司对世界各地的消费者的需求了如指掌,销售业绩越来越大。国内不少企业也正是不断根据市场调查获得的信息,了解和发现消费者的需求,使企业在市场的大潮中如鱼得水,游刃有余。
用第三只眼睛看市场,并非像说说那样容易。市场千变万化,消费者的消费心理、消费习惯也不尽一致,精明的企业家即要看准市场,更要有正确的市场定位能力。可以这样说,企业创造利益的原动力在于尊重“消费者主权”,这是企业成功占领市场的关键所在。我们众多的企业家们,你能用第三只眼睛看市场吗?有心者不妨一试。

“用第三只眼睛看市场”中的“第三只眼睛”指的是什么?

单项选择题