问题 单项选择题


2006年6月13日,北京节能环保展览会在农展馆开幕,开幕仅三天就接待了3万余人次。在这次展览会上,生产数码产品的某公司推出了自主研发的新型节能插座。由于这种插座采用了先进的嵌入式技术,使其具备了安全节能的功能,即如果使用者忘记拔插销,也不会待机耗电,这是普通插座无法比拟的。尽管这种新型插座标价高达200元,但到该公司展台咨询的消费者依然络绎不绝,
该公司决策层注意到了这次展览会上消费者对新型节能产品表现出的关注程度,根据世界性能源危机的加剧趋势,认为新型节能产品有着非常广泛的市场空间。公司决策层在对本公司的技术研发能力、员工技能、设备能力、销售网点布局以及销售人员状况等内部条件进行了认真的分析研究后作出决定,在生产数码产品的同时,重点生产新型节能产品。

该公司决策层作出的重点生产新型节能产品的战略属于企业战略层次中的 ( )。

A.公司战略

B.经营战略

C.职能战略

D.营销战略

答案

参考答案:A

解析: 这是商品流通企业总体的、最高层次的战略。公司战略的侧重点在两个方面:一是从商品流通企业全局出发,根据外部环境的变化及企业的内部条件,选择商品流通企业所从事的经营范围和领域,即要回答这样的问题;我们的业务是什么我们应当在什么业务上经营二是在确定所从事的业务后,要在各项事业部门之间进行资源分配。以实现商品流通企业整体的战略意图,这也是公司战略实施的关键措施。

完形填空
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How we look and how we appear to others probably worries us more when we are in our teens or early twenties than at any other time in our life. Few of us are content to accept ourselves as we are, and few are brave enough to ignore the trends of fashion.
Most fashion magazines or TV advertisements try to persuade us that we should dress in a certain way or behave in a certain manner. If we do, they tell us, we will be able to meet new people with confidence and deal with every situation confidently and without embarrassment. Changing fashion, of course, does not apply just to dress. A barber today does not cut a boy’s hair in the same way as he used to, and girls do not make up in the same way as their mothers and grandmothers did. The advertisers show us the latest fashionable styles and we are constantly under pressure to follow the fashion in case our friends think we are odd or dull.
What causes fashions to change? Sometimes convenience or practical necessity or just the fancy of an influential person can establish a fashion. Take hats, for example. In cold climates, early buildings were cold inside, so people wore hats indoors as well as outside. In recent times, the late President Kennedy caused a depression in the American hat industry by not wearing hats, more American men followed his example.
There is also a cyclical(周期性的) pattern in fashion. In the 1920s in Europe and America, short skirts became fashionable. After World War Two, they dropped to ankle length. Then they got shorter and shorter until the miniskirt was in fashion. After a few more years, skirts became longer again.
Today, society is much freer and easier than it used to be. It is no longer necessary to dress like everyone else. Within reason, you can dress as you like or do your hair the way you like instead of the way you should because it is the fashion. The popularity of jeans and the “untidy” look seems to be a reaction against the increasingly expensive fashion of the top fashion houses.
At the same time, appearance is still important in certain circumstances and then we must choose our clothes carefully. It would be foolish to go to an interview for a job in a law firm wearing jeans and a sweater, and it would be discourteous(失礼的) to visit some distinguished scholar looking as if we were going to the beach or a night club. However, you need never feel depressed if you don’t look like the latest fashion photo. Look around you and you’ll see that no one else does either!
Fashion Change
People’s(71)   towards fashion
Ordinary people just (72)   the trends of fashion passively.
Influences of fashion
According to magazines and TV advertisements, people are able to (73)    __more confidently and with less  (74)___ if they fashionably dress themselves or wear a certain(75)____ style.
(76)   of fashion changing
Sometimes a fashion comes into           (77)___because of convenience or practical necessity or just the fancy of an influential person.
Cyclical pattern in fashion
Some old fashion can come back to(78)_____ after a certain period of time.
Today’s fashion
Society emphasizes more on informality than on trends. You can dress up as you(79)______ .
Writer’s attitude
We do need to (80)____ourselves properly on some occasions but we can never catch up with the latest fashion.
 
单项选择题