阅读理解。
There are thousands of products of all colors and shapes in a supermarket, making you believe
that they are worth a try. How? Packaging is the silent but persuading salesman.
They are on the shelves, and each bottle, can, box, and jar has been carefully designed and
measured to speak to the inner self of the consumer(消费者), so that he is buying not only a product
but also his belief in life. Scientists have studied consumer behavior recently and found that the look
of the package has a great effect on the "quality" of the product and on how well it sells, because "
Consumers generally cannot tell between a product and its package. Many products are packages
and many packages are products," as Louis Cheskin, the first social scientist studying consumers'
feeling for packaging, noticed.
Colors are one of the best tools in packaging(包装). Studies of eye movements have shown that
colors draw human attention quickly. Take V8 for example. For many years, the bright color of
tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the
word "green" today can keep food prices going up.
Shapes are another attraction. Circles often suggest happiness and peacefulness, because these
shapes are pleasing to both eye and the heart. That's why the round yellow M signs of McDonald's
are inviting to both young and old.
This new consumer response to the colors and shapes of packages reminds producers and sellers
that people buy to satisfy both body and soul.
1. According to the passage, _____ seems to be able to persuade a consumer to buy the product.
A. the belief in the product
B. the quality of the product
C. the salesman in the supermarket
D. the pleasing color of the package
2. What does the underlined sentence in Para 2 mean?
A. Many good products are of bad package.
B. Package has great influence on the product.
C. Product and Package are of the same thing.
D. Package is more important than the product itself.
3. If a package or a product is round in shape, it can ________.
A. make people feel relaxed
B. bring excitement to the consumers
C. produce a happy and peaceful feeling
D. catch the eye movement of the consumers
4. What is the best title of the passage?
A. Package and Product.
B. Consumer Response.
C. Colors and Shapes.
D. The Inner Self of the Consumer.
