问题 问答题

(28分)加强自主品牌的培育和发展,是中国经济创新驱动的内在要求。阅读材料,回答问题。

材料三 当前,一些外国用户在接受中国品牌方面还存在一定的困难和障碍。有人认为,语言、品牌故事等文化因素难以为外国用户所理解和认同是一个重要原因。(3)运用“文化的多样性与文化传播”的知识,说明应该如何增进外国用户对中国品牌的理解和认同。(8分)

答案

参考答案:①遵循文化共性和普遍规律,搭建中国品牌和外国用户的沟通桥梁;2分②尊重其他国家文化,品牌建设中药积极吸纳当地文化元素;3分③促进文化对外交流,增强品牌的国际影响力。3分

阅读理解

The world itself is becoming much smaller by using modern traffic and modern communication means. Life today is much easier than it was hundreds of years ago; but it has brought new problems. One of the biggest is pollution. To pollute mean to make things dirty. Pollution comes in many ways. We see it, smell it, drink it and even hear it.

Man has been polluting the earth. The more people, the more pollution. Many years ago, the problem was not so serious because there were not so many people. When the land was used up or the river was dirty in a place, men moved to another place. But this is no longer true. Man is now slowly polluting the whole world.

Air pollution is still the most serious. It’s bad to all living things in the world, but it is not only one kind of pollution. Water pollution kills our fish and pollutes our drinking water. Noise pollution makes us become angry more easily.

Many countries are making rules to fight pollution. They stop the people from burning coal in houses and factories in the city, and from blowing dirty smoke into the air.

The pollution of SO2 is now the most dangerous problem of air pollution. It is caused by heavy traffic. It is sure that if there are fewer people driving, there will be less air pollution.

The earth is our home. We must take care of it. That means keeping the land, water and air clean. And we must keep careful of the rise in pollution at the same time.

小题1:Our world is becoming much smaller ___________.

A.because the earth is being polluted day and night.

B.thanks to science developing.

C.because of the rise in pollution

D.because the earth is blown away by the wind every year.小题2:Pollution comes in many ways. We can even hear it. Here “it” means ___________.

A.water pollution

B.air pollution

C.noise pollution

D.rubbish小题3: Air pollution is the most serious kind of pollution because __________.

A.it’s bad to all living things in the world.

B.it makes us become angry more easily.

C.it has made our rivers and lakes dirty.

D.it makes much noise.小题4:Which of the following is not true?

A.The problem of pollution is not so serious because there are not so many people.

B.From now on, maybe people try to go to work by bus or bike instead of car or motorbike. It is helpful to fight against the pollution of SO2.

C.The pollution of the earth grows as fast as the world’s pollution does.

D.Many countries are making rules to fight pollution.

问答题 简答题