问题
问答题 简答题
为什么设计是最有效的推动消费的方法?
答案
参考答案:
它触发了消费的动机。我们对超市都有一个共同经验,本来进超市只准备买几件物品,结果却推着满满一车东西走出来,远远超过购物单上所列出的。超市里琳琅满目的商品从包装到货柜陈列到营销方式,都是为扩大销售而设计的。进入超市的人往往有种身不由己的感觉,不断地“发现”自己的需要,不知不觉中消费起预算以外的商品。
为什么设计是最有效的推动消费的方法?
参考答案:
它触发了消费的动机。我们对超市都有一个共同经验,本来进超市只准备买几件物品,结果却推着满满一车东西走出来,远远超过购物单上所列出的。超市里琳琅满目的商品从包装到货柜陈列到营销方式,都是为扩大销售而设计的。进入超市的人往往有种身不由己的感觉,不断地“发现”自己的需要,不知不觉中消费起预算以外的商品。
完形填空 | |||
Do you have the ability to live cheaply? Now here's a true story of an American girl, Sarah. 1 Sarah left university, she began to live in New York City on her own. She 2 a job in a publishing house, but the salary(薪水)was _ 3 . $ 30,000 a year. Her parents thought her life would be hard, but Sarah 4 live on her salary and still saved $5, 000 in a year. How was that __5 in one of the most expensive cities in the world? Cheap living 6 starts with keeping the big cost small. For most people, that 7 _ housing. So Sarah chose to share a flat with three other friends. Her next biggest cost was _8 . When she ate out, she went to cheap restaurants. 9 . she bought a $9.99 whole chicken at a local restaurant. She then 10_ the chicken bones(骨头) home and made soup out of them. Nowadays young people often 11 a lot of money on entertainment(娱乐). But Sarah said, "I enjoy walking 12 in New York City. I love going to museums and parks." Did Sarah feel poor _13 cheap living? Not really. She even managed to take two trips, one to the Netherlands, 14 to Portland." Don't think of saving money as something 15_. It's a kind of game," said Sarah. | |||
( )1. A. Until ( )2. A. found ( )3. A. more than ( )4. A. can ( )5. A. difficult ( )6. A. already ( )7. A. helps ( )8. A. food ( )9. A. Soon ( )10. A. prepared ( )11. A. pay ( )12. A. along ( )13. A. by ( )14. A. another ( )15. A. hard | B. Because B. tried B. less than B. may B. possible B. sometimes B. becomes B. rest B. Finally B. took B. lend B. up B. up B. the other B. interesting | C. After C. asked for C. shorter than C. could , C. useful C. hardly C. makes C. studying C. Once C. caught C. spend C. down C. at C. others C. nice | D. Unless D. looked for D. higher than D. might D. different D. always D. means D. playing D. Again D. picked D. save D. around D. between D. the others D. great |