问题 问答题

市场营销管理过程包括哪几个主要步骤

答案

参考答案:市场营销管理过程是企业为实现企业使命和目标而发现、分析、选择和利用市场机 会的管理工作过程,包括以下四个方面的内容。1)分析市场机会2)选择目标市场3)设计市场营销组合4)管理市场营销活动

阅读理解

Joyce was born in a poor family. Next Friday would be her mother’s birthday. Joyce wanted to buy something for her mother, but she had no money. As an 8-year-old girl, she couldn’t do part-time jobs. What could she do to make enough money for her mother’s birthday present?

Suddenly she had an idea. Usually, she would go straight to school, but this morning, she didn’t. She walked along the streets, picking up cardboard(纸板), plastic(塑料)bottles and cans(易拉罐). When it was time for school, she hid them in the backyard and ran to school as quickly as possible.

Eight days later, she decided to sell all the things she had collected because the next day was her mother’s birthday. She had to sell them and buy a birthday present for her mother. In the shop, she bought a beautiful hair pin for her mother.

When her mother got the present, she said with tears in her eyes,“This is the best present I’ve ever received.”

小题1:How old was Joyce?

A. Seven.           B. Eight.        C. Nine.         

小题2:Why couldn’t Joyce buy a present for her mother at first?

A. Because she had no money.

B. Because she didn’t know what her mother liked.

C. Because she didn’t love her mother at all.

小题3:What was Joyce’s idea?

A. Doing part-time jobs.   

B. Collecting waste things and selling them.

C. Asking her best friend for help.

小题4:How long did Joyce collect the waste things?

A. A week.      B. A month.    C. More than a week.

小题5: How did Joyce’s mother feel when she got the present?

A. Very sad.      B. Very happy and moved.     C. Very surprised.

单项选择题 A型题