问题 问答题

甲公司为一家以汽车制造为主业的大型国有控股上市公司。为贯彻落实国家“十二五”规划“转型升级,提高产业核心竞争力”的要求,力争在“十二五”时期实现经济效益的大幅提高和公司品牌影响力的持续扩大,甲公司于2011年6月30日召开董事会,就下一阶段“走出去”、大力开拓海外市场的有关改革措施作出如下决议:(1)积极开拓非洲等新兴市场,选择政局稳定、市场前景良好的部分国家开展经营,将产品和服务拓展到上述地区,逐步扩大市场占有率。根据公司境外经营的统一政策,产品和服务以本地货币计价,同时交易以美元结算。(2)加大研发力度,以培育享誉国际的自主品牌为目标,充分利用公司高素质的研究团队和丰富的研发资源,在整车开发、新能源应用、零部件及配件技术自主化等涉及汽车制造的各个技术领域启动全方位研发工作,力争在较短时间内有所突破。(3)开通国际网络营销渠道,通过公开招标方式择优选择国际知名信息技术提供商,要求承包方在严格遵守有关保密协议的基础上,根据本公司经营管理特点开发设计网络营销平台,并委托其全权负责该平台的运营和管理工作,从而让公司管理人员和营销人员能够集中精力做好市场开拓和品牌推广。(4)加大资本运作力度,在充分研究论证的基础上,报经董事会或股东大会批准,兼并重组境外的上游零部件供应商和部分下游销售平台,更好地整合当地资源;同时,利用境外较为成熟的金融市场,大力开展衍生金融产品投资,以获取投资收益。(5)在开拓海外市场的同时,不断夯实内部管理。进一步强化审计委员会和内部审计机构的职能作用,审计委员会2/3以上成员由执行董事兼任。要求:

假设你是甲公司的高级管理人员,立足企业层面考虑,简要说明在指定风险应对策略时需要考虑的主要因素。

答案

参考答案:企业应当在分析了相关风险发生的可能性和影响程度后(1分),结合风险承受度(1分),权衡风险与收益,制定风险应对策略。风险应对策略的选择与企业风险偏好密切相关(1分),应当避免因个人风险偏好给企业经营带来重大损失。

阅读理解

Barditch High School decided to hold an All-School Reunion. Over 450 people came to the event. There were tours of the old school building and a picnic at Confederate Park. Several former teachers were on hands to tell stories about the old days. Ms. Mabel Yates, the English teacher for fifty years, was wheeled to the Park.

Some eyes rolled and there were a few low groans(嘟囔声)when Ms.Yates was about to speak. Many started looking at their watches and coming up with excuses to be anywhere instead of preparing to listen to a lecture from an old woman who had few kind words for her students and made them work harder than all the other teachers combined.

Then Ms. Yates started to speak:

“I can’t tell you how pleased I am to be here. I haven’t seen many of you since your graduation, but I have followed your careers and enjoyed your victories as well as crying for your tragedies. I have a large collection of newspaper photographs of my students. Although I haven’t appeared in person, I have attended your college graduations, weddings and even the birth your children, in my imagination.”

Ms. Yates paused and started crying a bit. Then she continued:

“It was my belief that if I pushed you as hard as I could, some of you would succeed to please me and others would succeed to annoy me. Regardless of our motives, I can see that you have all been successful in you chosen path.”

“There is no greater comfort for an educator than to see the end result of his or her years of work. You have all been a great source of pleasure and pride for me and I want you to know I love you all from the bottom of my heart.”

There was a silence over the crowd for a few seconds and then someone started clapping. The clapping turned into cheering, then into a deafening roar(呼喊). Lawyers, truck drivers, bankers and models were rubbing their eyes or crying openly with no shame all because of the words from a long forgotten English teacher from their hometown.

小题1:What activity was organized for the school reunion?

A.Sightseeing in the park.

B.A picnic on the school playground.

C.Telling stories about past events.

D.Graduates’ reports in the old building.小题2:What can be inferred from Paragraph 2? 

A.Some graduates were too busy to listen to Ms. Yates’ speech.

B.Many graduates disliked Ms. Yates’ ways of teaching.

C.Some people got tired from the reunion activities.

D.Most people had little interest in the reunion.小题3:We can learn from Ms. Yates’ speech that she _____________.

A.kept track of her students’ progress

B.gave her students advice on their careers

C.attended her students’ college graduations

D.went to her students’ wedding ceremonies小题4:What was Ms.Yates’ belief in teaching teenagers?

A.Teachers’ knowledge is the key to students’ achievements.

B.Pressure on students from teachers should be reduced.

C.Hard-pushed students are more likely to succeed.

D.Students’ respect is the best reward for teachers.

单项选择题 案例分析题