问题 问答题

A公司1995年成立,是一家专业生产油漆涂料的股份制企业。经过十多年的发展,A公司已经建立了较完善的产品研发和市场营销体系。目前产品有六大系列,共400多个品种,主要用于建筑物内外墙、木器家具、金属等表面涂饰,包括底漆、面漆、罩光漆等。产品的主要原料是成膜聚合物、溶剂、助剂和颜色填料等。不同颜色、不同用途品种的产品由不同种类的原料、按不同的比例和一定的配方构成。每一种原料又分为不同的子系列原料,公司生产用的全部原材料总计有近1000种。
2007年6月某一天,高总经理针对今年上半年不能按时交货,引起很多客户的抱怨,甚至取消订货合同,如不及时解决,将严重影响今年销售目标的完成的问题,组织销售部、生产部、供应部、财务部、技术部、质量部、企划部等部门的经理紧急召开生产经营分析会议。
会上,高总经理说:据销售部反映,由于我们未能及时交货,一家重要客户取消了订单,这种事情在最近3个月已经发生了多次,问题很严重,已影响到公司的信誉。今天的会议,希望各部门系统地查找问题,认真分析原因,针对性地提出解决方案。
销售部经理说:取消订单的重要客户是一家大型的建材装饰公司,每年订货总需求量约为2500吨。去年年初开始与他们联系,自今年3月份,该客户分4次、少量地从我公司订货,考察我公司的产品质量、交货周期和售后服务情况。经过我们的努力,3周前该客户终于与我公司签订了15个品种、共300吨的大订单,意味着与我公司开始深层次的合作。因为不能按时交货,该客户已从我们的竞争对手处订货了。
生产部经理说:3 N前销售部就将该合同转到我们部门,我们及时安排了生产计划。因缺少的两种主要原料迟迟不能到货,而无法进行生产。这种问题的原因,一是原料库存品种不全、存货数量不足、进货不及时,使排定的生产计划不能生产,打乱了整个生产计划;二是市场预测不准确,紧急订货品种多、数量大,经常使我们无法正常安排生产计划,经常加班加点,生产秩序常常被打乱。
销售部经理说:我们可以通过提高生产批量、增加产品库存来解决这一问题。提高生产批量,一方面可以减少更换产品的时间,提高产量;另一方面如果库存充足,销售部门还可以“以产促销”,多卖15%产品。
财务部经理说:这种方法绝对不可以!目前公司的原料、半成品和成品库存已经很大了,占用了大量的资金,公司现金流量已经非常紧张。
技术部经理:如果采用提高生产批量、增加库存的方法,必须注意产品的有效期问题。因为我们的产品和有些原料的有效期一般是两年,有些是一年,最短的6个月,如果加大库存,需要防止出现过期产品和原料的报废。
生产部经理说:我们的产品品种有400多种,一方面产品的订货周期短,产品的有效存储期短;另一方面公司的现金流量又比较紧张,综合考虑只能采取现在的少批量、高频率的生产方式。做到这一点,希望各个部门积极配合。
供应部经理说:我们的工作也很被动,技术部根据产品要求我们紧急提供某些原料,生产部没有考虑采购周期的问题,有时紧急供应是不可能的。加上公司资金紧张,不付款,某些原料的供应商不供货。相反,有些原料订货后,又很长时间用不完,积压在仓库中。
销售部经理说:现在客户要求越来越苛刻,订货周期越来越短,交货数量和交货期要求越来越严,对产品质量要求越来越高,而且对售后服务越来越重视,这些给营销工作带来巨大的挑战。
会议参加者纷纷反映情况、发表意见,讨论非常热烈……
最后,高总经理说:会议开得很好,大家反映了很多的问题,有些问题已经到了不尽快解决会严重制约我公司持续发展的地步。会后,企划部针对各部门反映的情况,进行系统地分析,并拟定出解决方案,下周一召开专题会议讲行讨论。
[问题]

针对A公司存在的主要问题,提出改善建议

答案

参考答案:(1)加强基础管理工作,科学系统地建立包括销售、生产、物资采购、物资供应、物资保管、信息化等系统的各项期量标准。建立技术、工艺、质量等标准和工艺规程等。
(2)加强公司生产计划管理工作,根据自身的生产能力建立起以经营销售为主线的年度综合经营预算计划和季度、月度经营生产计划体系。制定科学、系统的生产计划编制工作流程,明确各种计划编制的内容和责任主体,不断提高各种生产类型计划编制的准确性、系统性、全面性和计划实现率。
(3)加强建立生产管理反应灵敏、快速的信息网络系统。建立客户关系管理体系,加强重要客户的管理,建立稳定的销售渠道和销售网络体系。
(4)加强物资供应与保管工作,对原料进行ABC分类管理,对需要量大的、占用资金较多的原料实行重点管理。对每种原料制定出合理的采购计划和库存标准,按照采购周期进行正常采购,合理储备,保证各种物料供应,节约和合理占用资金。
(5)根据公司产品品种多(400余个)和原材料多(1000余种)及储备周期、订货周期较短的生产特点,尽快建立一套完善的信息化管理系统,使销售、技术、供应、生产、财务、形成信息化管理。

解析: 本题考查生产运营管理咨询的内容与方法。

阅读理解

阅读理解

     Imagine you're at a party full of strangers. You're nervous. Who are these people? How do you

start a conversation? Fortunately, you've got a thing that sends out energy at tiny chips in everyone's

name tag (标签). The chips send back name, job, hobbies, and the time available for meeting-whatever. Making new friends becomes simple.

     This hasn't quite happened in real life. But the world is already experiencing a revolution using RFID

technology.

     An RFID tag with a tiny chip can be fixed in a product, under your pet's skin, even under your own

skin. Passive RFID tags have no energy source - batteries because they do not need it. The energy

comes from the reader, a scanning device (装置), that sends out energy (for example, radio waves) that

starts up the tag immediately.

     Such a tag carries information specific to that object, and the data can be updated. Already, RFID

technology is used for recognizing each car or truck on the road and it might appear in your passport.

Doctors can put a tiny chip under the skin that will help locate and obtain a patient's medical records.

At a nightclub in Paris or in New York the same chip gets you into the VIP (very important person)

section and pays for the bill with the wave of an arm.

     Take a step back: 10 or 12 years ago, you would have heard about the coming age of computing.

One example always seemed to surface: Your refrigerator would know when you needed to buy more

milk. The concept was that computer chips could be put everywhere and send information in a smart

network that would make ordinary life simpler.

      RFID tags are a small part of this phenomenon. "The world is going to be a loosely coupled set of

individual small devices, connected wirelessly,"predicts Dr. J. Reich. Human right supporters are nervous

about the possibilities of such technology. It goes too far tracking school kids through RFID tags, they

say. We imagine a world in which a beer company could find out not only when you bought a beer but

also when you drank it. And how many beers. Accompanied by how many biscuits.

     When Marconi invented radio, he thought it would be used for ship-to-shore communication, not for

pop music. Who knows how RFID and related technologies will be used in the future. Here's a wild

guess: Not for buying milk.

1. We know from the passage that with the help of RFID tags, people _______.

A. will have no trouble getting data about others

B. will have more energy for conversation

C. will have more time to make friends

D. will not feel shy at parties any longer

2. Passive RFID tags chiefly consist of _______.

A. scanning devices    

B. radio waves    

C. batteries    

D. chips

3. Why are some people worried about RFID technology?

A. Because children will be tracked by strangers.

B. Because market competition will become more fierce.

C. Because their private lives will be greatly affected.

D. Because customers will be forced to buy more products.

4. The last paragraph implies that RFID technology _______.

A. will not be used for such matters as buying milk

B. will be widely used, including for buying milk

C. will probably not be used for pop music

D. will be limited to communication uses

单项选择题