问题 问答题 论述题

试述常见的终端促销策略有哪些?

答案

参考答案:

1).终端折扣促销:优惠券;购买折扣;数量折扣;免服务折扣;有效期折扣;限时折扣、供应商折扣、联合折扣等。

2).终端奖励促销:抽奖、赠送礼品、竞赛、积分奖励等。

3).终端会员制促销:公司会员制、终身会员制、普通会员制等。

4).终端广告促销:POP广告:海报、DM单、店内悬挂物、定点广告、卖场指南、价格标识、商品说明书等。

表演性广告:营业推广活动表演、现场消费演示等

影视广告:商品视频终端显示器等。

5).卖场气氛促销:商场环境设置、背景音乐烘托等。

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     You can't avoid a conflict at work. If you can avoid a conflict, it means you will win what you

want regardless of what the other person wants. Since the potential issue has not been removed,

it will simply reappear later. Here are the necessary steps to effectively get rid of conflicts at work.

★ Realize that some conflicts are unavoidable at work. On numerous occasions, conflict

and disagreement are likely to happen. But when a conflict happens it's not the end of the world.

On the contrary, it can be the beginning of an interesting learning process. Conflicts mean that

people care enough to disagree strongly. The trick is not to allow the conflict to go on forever.

★ Handle conflicts sooner rather than later. Solve a conflict when it starts, as it only gets

worse with time going by. Conflicts at work arise not from something that was said, but from

something that wasn't said! Everyone's waiting for the other to admit he's wrong and gets more

unpleasant after the conflict has lasted a while. It's essential to interrupt the "waiting game" before

it gets to that point.

★ Ask nicely. If somebody has done something that made you angry, or if you don't understand

their viewpoint or actions, simply asking nicely about it can make a world of difference.  Never

assume that people do what they do to annoy or hurt you. Sometimes there's a good reason why

that person does what he or she does, and a potential conflict disappear right there. Do remember

to make an inquiry, not an accusation of any sort.

★ Appreciate. Praise the other part in the conflict. Tell them why it's worth it to you to solve the

conflict. This can be difficult as few people find it easy to praise and appreciate a person they

disagree strongly with, but it's a great way to move forward.