B公司是微型电脑芯片领域市场占有率最高的企业。为了保住其在该领域的地位，B公司加强对零售商和经销商的控制。A企业在微型电脑芯片市场的占有率仅次于B公司．为了能够扩大自身的市场份额，采取了多项措施，首先，开发产品的独特性，在消费者心目中树立差异化的形象。其次，兼并了多家小型的微型电脑芯片制造企业。
针对A企业咄咄逼人的竞争态势，B公司决定在产品成本上下工夫，大幅降低产品成本，并以此作为企业的竞争战略。
根据上述资料，回答下列问题：
A企业开发产品的独特性，在消费者心目中树立差异化的形象的行为属于( )。
A．成本领先战略
B．集中化战略
C．差异化战略
D．密集型成长战略
参考答案：C
解析： 开发产品的独特性，在消费者心目中树立差异化的形象，A企业采取的显然是差异化战略。
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