问题 单项选择题

One day Jack’s wife was cleaning out a closet(壁橱).

"Look at all these umbrellas," she said to Jack. "There are eight and they are all broken."

"I’ll take them to the umbrella shop and have them mended," Jack said.

Jack took the eight umbrellas to the shop and left them there. "They’ll be ready tomorrow," the shopkeeper said.

That evening Jack went home from the office by bus as usual. He sat next to an old woman. She had an umbrella on the floor near her.

When the bus reached his stop, he picked up her umbrella and stood up. "Hey!" the woman said. "That’s my umbrella !"

"I’m sorry," Jack said, and at the same time he gave the umbrella to her. "I wasn’t thinking. Please excuse me."

The next day he got back the umbrellas from the umbrella shop and got on the bus.

As he sat down, a voice behind him said, "You certainly have a successful day!"

He turned around and saw the woman whose umbrella had almost been taken by him the day before.

That evening the old woman’s umbrella was almost taken by ().

A.the shopkeeper

B.Jack’s wife

C.Jack

D.the driver

答案

参考答案:C

解析:

Jack下车的时候错拿了老太太的伞,所以答案选C。

填空题
单项选择题

Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately bought on a whim. Advertisers and sellers have taken advantage of this fact, carefully positioning inexpensive but attractive items on paths that we are most likely to cross, hoping that our human nature will lead to a greater profit for them. With the dawn of the Internet and its exploding use across the world, the same tactics apply.

Advertisers now place "banners", links to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing the webs, on key web sites with heavy traffic. They pay top dollar for the right, thus creating profits for the hosting web site as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing, we’ll click on that banner that sparks our interest and thus, in theory, buy the products advertised.

Initial results have been positive. Web sites report a huge inflow of cash, both from the advertisers who tempt customers in with the banners and the hosting web sites, which are paid for allowing the banners to be put in place. As trust and confidence in Internet buying increases and information security is heightened with new technology, the volume of buying is increasing, leading to even greater profits.

The current situation, however, is not quite as optimistic. Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals, web browsers are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances, a negative image that is hurting sales, since users are now less reluctant to click on those banners, preferring not to support the system that puts them in place. If Internet advertising is to continue to be a viable and profitable business practice, new methods will need to be considered to reinvigorate the industry.

With the recent depression in the technology sector and slowing economy, even new practices may not do the trick. As consumers are saving more and frequenting traditional real estate businesses over their Internet counterparts, the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the World Wide Web is the wave of the future or simply an impulse activity whose whim has passed. (404 words)

Notes: on a whim 心血来潮。surf v.冲浪。in theory在理论上,顺理成章。hosting 访问率离的。call...into question 质疑,对……提出疑问。

Analyzing the current state of the online advertising in paragraph 4, the author implies that()

A. it has to be modified over time to remain effective

B. for all its current profits, it will fade in the long run

C. banners are beginning to lose their advertising efficiency

D. Internet advertising methods will continue to decrease sales