问题 问答题 案例分析题

 某市烟草公司营销中心制定区域市场发展规划,市场部长小孙首先将卷烟品牌的销量和毛利率作为考量的依据,确定了本市重点培育品牌。然后根据零售价格,将在销品牌分成若干个价格区间,划分出品类,并结合实际确定了品类角色,制定了品牌规划和品类规划。

请问小孙在确定品类角色时发现某一个品类市场容量大,市场价值不够高,请问该品类角色可以确定为哪一种?

答案

参考答案:

该品类角色可以确定为常规品类。

单项选择题 A3/A4型题
单项选择题

The "standard of living" of any country means the average person’s share of the goods and services which the country produces. A country’s standard of living, (1) , depends first and (2) on its capacity to produce wealth." Wealth" in this sense is not money, for we do not live on money (3) on things that money can buy. "Goods" such as food and clothing, and "services" such as transport and " (4) ". A country’s capacity to produce wealth depends upon many factors, most of (5) have an effect on one another. Wealth depends (6) a great extent upon a country’s natural resources. Some regions of the world are well supplied with coal and minerals, and have a fertile soil and a (7) climate; other regions possess none of them.

Next to natural resources (8) the ability to turn them to use. China is perhaps as well (9) as the USA in natural resources, but suffered for many years from civil and (10) wars, and (11) this and other reasons was (12) to develop her resources. (13) and stable political conditions, and (14) from foreign invasion, enable a country to develop its natural resources peacefully and steadily, and to produce more wealth than another country equally well (15) by nature but less well ordered.

A country’s standard of living does not only depend upon the wealth that is produced and consumed (16) its own borders, but also upon what is indirectly produced through international trade. (17) , Britain’s wealth in foodstuffs and other agricultural products would be much less if she had to depend only on (18) grown at home. Trade makes it possible for her surplus manufactured goods to be traded abroad for the agricultural products that would (19) be lacking. A country’s wealth is, therefore, much influenced by its manufacturing capacity, (20) that other countries can be found ready to accept its manufactures.

5()

A.it

B.them

C.which

D.that