问题 阅读理解

阅读理解

     What is the hottest topic at your school recently? In Hangzhou Yongjin Middle School, it' s money.

     The school held an activity called "making money" last weekend. About 200 Junior l and Junior 2 students were

divided int0 30 teams. They went out to make money by selling things.

     What did they choose to sell? Some sold newspapers, some chose bottled water, some sold environmentally

friendly shopping bags and bamboo baskets.

     Hu Qing's team decided to sell some useful books in front of the Children Activity Center. They thought parents

would like to buy the books for their children. But unfortunately, they met urban management officers(域管). The

officers asked them to leave. "We played hide-and-seek (捉迷藏) with the officers for the whole morning ," said

Hu. "Finally we had to give up."

     Wang Bing and her team sold ice cream in a square. They didn't meet any officers. But few people were interested

in what they were selling. The team then put up a board saying "For Country Kids". It worked.

     More people came to their stall (小摊). A foreigner even gave them 100 yuan. "He didn't want any change. He said

he wanted to help the children," said Wang. "We were touched." Later that day they gave the 100 yuan and more to

the "Project Hope" office.

     Meng Zhaoxiang and his team were luckier. They sold all their cakes in four hours, spending 39.5 yuan and getting

back 80 yuan. They made 40.5 yuan. "It was not easy to make money," said Meng. "Some people just looked. Others

just tasted but didn't buy. Now I know how hard it is for our parents to make money we need to lead happy lives."

1. In Hangzhou Yongjin Middle School, what the students talk more about is ______.

A. the officers

B. the kind foreigner

C. the activity called "making money"

2. ______ took part in the activity.

A. Part of Junior l and Junior 2 students

B. All the students

C. About 200 students of the three grades

3. Hu Qing's team finally gave up because ______.

A. the parents didn't like to buy the books.

B. the Children Activity Center was too crowded.

C. the officers didn't allow them to sell anything there.

4. Why did more people come to Wang Bing's stall at last?

A. The team put up a magic board.

B. A foreigner came up and helped them.

C. The people liked to help country kids.

5. According to the passage the students learn ______.

A. it's impossible for them to make money

B. it's not easy for their parents to make money

C. it's very important for them to make a living

答案

1-5 CACCB

阅读理解与欣赏

阅读下面的文字,完成下面问题。

牛根生与蒙牛

  (1)被为之倾注所有心血的伊利集团抛弃后,牛根生来到北大听课,经过一学期的苦苦思索,牛根生重新出发,创建了蒙牛公司。得知这个消息,牛根生昔日的一批老部下,都纷纷从伊利转投蒙牛,其中中层管理人员达到了三百多人。

  (2)人是最大的生产力,经营企业说白了就是“经营人心”。牛根生一直信奉一个原则——“财聚人散,财散人聚”,他明白在一个企业中,人才是它最大的财富。钱可以失而复得,人才却是不能复制的,牛根生从小就深谙这个道理。小时候,妈妈给他几毛钱,他都乐意分给小朋友们花,结果大家都听他的话,跟着他干这干那,甚至可以一起教训欺负过他的“浑小子”;在伊利工作期间,因为业绩突出,公司曾奖励牛根生一笔钱,让他买一部好车,而牛却用这笔钱买了四辆面包车,此举使得其直接部下每人有了一部车;据接近牛根生的人介绍,当时牛根生还曾将自己的108万元年薪分给了大家。

  (3)通常人们在创业初期,常常更关注自己的赔和赚,而牛根生首先想到的却是别人的赔和赚。1999年创业伊始,他就宣布了蒙牛的“创业纲领”——以股东、银行、员工、伙伴、社会五方的利益为利益,建立大利益圈,形成“五赢格局”。

  (4)人性很复杂,人心更是难以揣测,而牛根生却能自如地管理人心,这正是源于牛根生“以德服人”的准则。牺牲自己,成全别人,听起来都像是不真实的歌颂之词,而牛根生却做到了。

  (5)“小胜凭智,大胜靠德”,这是常挂在牛根生嘴边的话,因为“德”是制服人心的最佳利器。“想赢两三个回合,赢三年五年,有点智商就行;要想一辈子赢,没有‘德商’绝对不行。”牛根生是个企业家,也是个心理学家。做乳业是他的本领,经营人心则是他的第一本领。一般人想着自己怎么赢;他除了想自己怎么赢,还想着怎么让你赢!这实际上正是一个卓越企业家的“思维范式”:没有胜利的消费者,就没有胜利的生产者。

  (6)截至2005年12月底,蒙牛公司全年盈利达4.57亿元人民币,蒙牛液态奶已经连续三年蝉联全国销量冠军,蒙牛冰淇淋也首度占据了全国销量第一的位置,蒙牛的利乐枕无菌包装全球使用量排名第一。目前,蒙牛已经成为我国出口量最大的乳业企业,荣膺“中国乳品行业竞争力第一名”的殊荣,并成为唯一一个获得“菲律宾市场杰出推广奖”的牛奶品牌。从为消费者利益考虑出发,牛根生自己也成了实实在在的“胜利的生产者”。

  (7)“别人笑我太疯癫,我笑他人看不穿。不见五陵豪杰墓,无花无酒锄作田”。牛根生自导自演了一出精彩的人生大戏,他一手养大了蒙牛,却在外人不解的目光中毅然辞去了总经理的职位,只是为了让蒙牛更好的发展。

  (8)蒙牛乳业集团进入了一个“后牛根生”时代。今年,蒙牛“六期工程”于盛乐经济园区投建,其定位是“八化”———国际化、智能化、规模化、立体化、展示化、人性化、差异化、系统化。7月25日,蒙牛集团投资2.4亿元的国内一次性投资最大的奶牛养殖项目——“塞北蒙牛万头现代化奶牛养殖基地”项目在张家口市塞北管理区开工建设。项目达产后,每年可为社会提供优质荷斯坦母牛犊3000余头,为企业提供优质鲜奶6.4万吨,实现销售收入1.75亿元,实现利税0.52亿元。董事长牛根生说,蒙牛要做世界的蒙牛,目标是:到2010年进入世界乳业20强,在世界上打响“中国蒙牛”的民族品牌!

  (9)人生如戏,从“养牛工”到“商界精英”,牛根生的这场戏只有他自己才能品出个中滋味。选自《草原英雄牛根生》,有删改

1.下列对文章的分析和概括,不正确的两项是(    )

A.为伊利集团倾注所有心血却惨遭抛弃,牛根生觉得特别痛苦,为了证明自己的价值,他当机立断创建了蒙牛公司。

B.牛根生从小就深谙“财聚人散,财散人聚”的道理,所以,即使只有几毛钱,他也会分给小朋友们花。

C.蒙牛公司推出的以“五赢格局”为内容的“创业纲领”,体现了牛根生“经营企业就是经营人心”的思想。

D.说牛根生是个“企业家”,是因为他知道怎样经营乳业;说他是个“心理学家”,是因为他更善于经营人心。

E.蒙牛公司能在短时间内迅速成为我国出口量最大的乳业企业,很重要的一个原因是它清晰的“八化”定位。

2.文中第(6)段详细地介绍了蒙牛公司所取得的各项业绩和荣誉,从文中看,它有什么作用?

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3.文章末尾说“牛根生的这场戏只有他自己才能品出个中滋味”,结合全文,请你探究“各种滋味”是什么滋味?请作简要阐述。

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