问题 单项选择题

某公司是一家国有整车制造企业。公司下设3个事业部,分别涵盖了小轿车、大客车和卡车的生产销售业务。公司作为大型企业,也曾有过不错的经营业绩。由于企业产品老化,近年来,在竞争日益激烈的汽车市场上,企业逐渐陷入困境。公司新上任的领导为了扭转困局,经过市场分析,针对卡车市场竞争相对不激烈、排名前面的厂家没有将卡车作为发展重点、而本企业又有一定竞争力的情况,决定研制新型卡车以扩大市场。为了实施项目管理,公司从各部门抽调骨干人员组成了专门团队。团队领导为了保证研制的顺利进行,决定推行新的研制模式,强调在设计阶段就开始关注产品整个生命周期中的各个方面,通盘考虑质量、成本、进度和用户的要求。”采取新方法后,新型卡车的研制周期大大缩短,很快投放市场,为公司扭转了市场局面。
请分析案例,并回答下列问题:

从战略管理的角度看,公司研制新型卡车的做法,属于竞争战略中的( )战略。

A.进攻

B.袭击

C.拾遗补阙

D.维持

答案

参考答案:C

解析:[考点] 竞争战略 拾遗补阙战略是一种特殊的市场细分的战略。应以避实就虚、集中力量为原则,将目标市场指向竞争对手力量相对不足或未注意到的细分市场上,可以是单一补阙,也可以是多种补阙。

阅读理解

Five Olympic mascots were announced exactly 1000 days before the Beijing Olympic opening ceremony. The long--anticipated mascots represent four of China's most popular animals — the fish, the panda, the Tibetan antelope and the swallow .The fifth mascot is the brightly burning Olympic flame.

Each of the mascots has a repeated two-syllable name. This type of name is a traditional way of showing affection for children in China. BeiBei is the fish, JingJing is the panda, HuanHuan is the Olympic flame, YingYing is the Tibetan antelope and NiNi is the swallow. The first characters of their two-syllable names read “Beijing Huanying Ni,” or, in English, “Welcome to Beijing.” 

The five elements of nature, including the sea, forest, fire, earth and sky are found in the mascot's origins and headpieces. These special headpieces also display the folk and culture of China. Each mascot also symbolizes a different blessing ---prosperity, happiness, passion, health and good luck.

It is the first time more than three mascots will share the important duty of representing their host country. Han Meilin, chief of the mascot design team explained that, “China has such a rich culture that no single mascot could possibly represent it! That is why we chose to produce five mascots instead of one.”

Called the “Five Friendlies,” the figures embody(体现) the Chinese people’s hope for peace and friendship in the world and the spirit of the Olympics, representing not only multi-ethnic(多民族的) cultures of China, but also the traditional Chinese philosophy of harmony between humans and nature.

In order to help Beijing 2008 spread its theme of One World, One Dream to every continent, the Five Friendlies reflect the deep desire of the Chinese people to reach out to the world in friendship through the Games — and to invite every man, woman and child to take part in the great celebration of human union in 2008. 

1. What’s the theme of Beijing 2008 Olympics?

A.Welcome to Beijing.

B.Prosperity, Happiness, Passion, Health and Good luck.

C.New Beijing, New Olympics.

D.One World, One Dream.

2. What did Han Meilin, chief of the mascot design team, think of the five mascots?

A.He thought highly of the five mascots.

B.No single mascot could represent China.

C.The five mascots represented the culture of China.

D.They would reflect the desire of Chinese people.

3. Which of the following statements is not true?

A.It’s for the first time that five mascots are chosen to represent their host country in the Olympic history.

B.One of the five mascots YingYing stands for the Olympic flame.

C.Beijing announced its five 2008 Olympic mascots just 1000 days before the big event.

D.The five mascots express affection for Chinese children by two-syllable names.

4. Which of the following best reflects the main idea of the passage?

A.The 29th Olympic Games will be held in Beijing in 2008.

B.The theme of 2008 Beijing Olympics — One World, One Dream.

C.The significance of five 2008 Olympic mascots — the Five Friendlies.

D.How the Five Fantastic Mascots came into being.

5. What do the five mascots — the Five Friendlies represent?

A.“Beijing Huanying Ni,” or, in English, “Welcome to Beijing.” 

B.Chinese multi-ethnic cultures, philosophy of harmony between humans and nature and five elements of nature.

C.Chinese people’s hope for peace and friendship in the world and the spirit of the Olympics.

D.The deep desire of the Chinese people to reach out to the world in friendship through the Olympics.

单项选择题