阅读下面短文，在短文的空格内填入适当的词，使其内容通顺。

     Everyone __1__money on clothes, and everyone has their personal look. The best-known

clothing companies sell their “designer ” clothes all __2__ the world. But the __3__of these

big name companies is in fact very small, and the clothes they make are more expensive than the

clothes __4__ by less well-known companies. Many people even prefer them __5__cheaper

clothes. Why?