问题
问答题 简答题
国际目标市场战略有几种?它们各适合怎样的行业和企业?
答案
参考答案:
(一)无差异营销战略世界上只有少数大企业有能力采取这种战略。
(二)集中营销战略采用这种战略的多是资源有限的中、小型企业,他们追求的目标不是在较大的市场上有较小的市场份额,而是在一个或几个较小的市场上占有较大的甚至是领先的市场份额。
(三)差异营销战略世界上只有部分实力雄厚的大公司才采用这种目标市场战略。
国际目标市场战略有几种?它们各适合怎样的行业和企业?
参考答案:
(一)无差异营销战略世界上只有少数大企业有能力采取这种战略。
(二)集中营销战略采用这种战略的多是资源有限的中、小型企业,他们追求的目标不是在较大的市场上有较小的市场份额,而是在一个或几个较小的市场上占有较大的甚至是领先的市场份额。
(三)差异营销战略世界上只有部分实力雄厚的大公司才采用这种目标市场战略。
完形填空。 | ||||
"What's it like to have a gap between your teeth?" a girl asked me one day. Nobody had ever 1 before. My hand unconsciously rose to cover my mouth. But, as she looked at me, sincerely waiting for 2 , I realized she was not trying to be rude. "I never think about it," I truthfully replied. She nodded and turned away. I was left wondering if people 3 me and saw only happy teeth. Later that day at home, I began to 4 my teeth again. I felt upset. I thought my life would be somehow better if my teeth were not happy. How I wanted the perfect teeth that everyone else seemed to have! Of course, Mom 5 everything. She has lived her entire life with happy teeth, and tried to convince me that there was nothing to 6 . When I refused to listen, she told me I could get the surgery to close the gap if it was that important. "Let's be 7 , though," she said. "If everyone got surgeries to become pretty, everyone would be exactly the same. There is beauty in differences." Her 8 made me consider my teeth seriously. the thought of losing my gap was more terrible than the reality that people were going to notice it. I realized how important it was to me. It is part of my 9 . Nowadays many people do ridiculous things to realize their dream of "perfection." The 10 is that no one is perfect. When all potential for ugliness is removed, so is all of the potential for 11 . So if that girl ever asked about my teeth 12 , I would truthfully answer, "You know? It's really cute." | ||||
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