问题 单项选择题

Ten thousand years ago, as the last ice age drew to a close, sea levels around the world were far lower than they are today. Much of the land under the North Sea and the English Channel was part of a huge region of forests and grassy plains. Then the climate gradually became warmer and the water trapped in glaciers and ice caps was released. This ancient land was submerged in the resulting deluge and all that remains to tell us that it was once lush and verdant— and inhabited — is the occasional stone tool, harpoon or mammoth tusk brought up from the sea bed by fishing boats.
Now the development of advanced sonar technology, known as bathymetry, is making it possible to study this flooded landscape in extraordinary detail. While previous devices have only been able to produce two-dimensional images, bathymetry makes use of computers, satellite positioning devices and special software to create accurate and remarkably detailed maps. For the first time an ancient river bed leaps out of the three-dimensional image, complete with rocky ledges rising up from the bottom of the valley. The sites of pre-historic settlements can now be pinpointed, and it is also possible to see in stunning detail the sunken shipwrecks that litter this part of the sea bed.
According to archaeologist Dr Linda Andrews, this technological development is of huge significance. "We now have the ability to map the sea bed as accurately as we can map dry land," she says. She is, however, scathing about the scale of government funding for such projects. "We have better images of Mars and Venus than of two-thirds of our own planet! In view of the fact that Britain is a maritime nation, and the sea has had such a massive influence on us, it’s an absolute scandal that we know so little about the area just off our shores!"
Once bathymetric techniques have identified sites where people might have built their homes and villages, divers could be sent down to investigate further. The idea of Britain as a natural island kingdom will be challenged by these findings: Britain has been inhabited for about 500,000 years, and for much of this time it has been linked on and off to continental Europe. It remains to be seen how far this new awareness is taken on board among our "island" people.
In fact, the use of bathymetry scanners will not be limited to the study of lost landscapes and ancient settlements. It will also be vital in finding shipwrecks. Records show that there are about 44,000 shipwrecks off the shores of Britain, but there is good reason to believe that the real figure is much higher. In addition, commercial applications are a real possibility. Aggregates for the construction industry are becoming increasingly expensive, and bathymetry scanners could be used to identify suitable sites for quarrying this material. However, mapping the sea bed will also identify places where rare plants and shellfish have their homes. Government legislation may prevent digging at such sites, either to extract material for a profit or to make the water deeper: there are plans to dredge parts of the English Channel to provide deeper waterways for massive container ships.

What is the most important aspect of the new scanning technique

A.(A) It can attract more government funding for mapping.

B.(B) It only requires the use of an echo sounder.

C.(C) It can measure the depth of the sea bed with accuracy.

D.(D) It reveals important details of underwater topography.

答案

参考答案:D

解析: 这是道细节题。文章中第二段一开始就介绍了一种新的技术,而提到这个技术时就指出它使得非常详细的勘探被淹没的地貌成为可能。这和第四个选项它可以非常详细的显示出地下水的地貌是一样的。这道题需要注意的是第三个选项。有考生会认为第三段的“We now have the ability to map the sea bed as accurately as we can map dry land,”(我们现在有能力测量河床非常精确,可以和干地相同)就应该选第三个答案,所以考生做题目的时候需要注意本题问的是最重要的方面是什么,故选D。

多项选择题
问答题


近年来,随着中国经济的发展,社会财富的积累与个人消费能力的提高为休闲旅游提供了条件和便利,旅游休闲活动已深入人们的日常生活。据预测,到2015年,中国将成为世界上第一大旅游接待国、第四大旅游客源国和世界上最大的国内旅游市场。
但在2007年爆发的国际金融危机影响下,中国旅游业发展遇到较大的困难和挑战。作为主要客源国的一些国家,例如俄罗斯、韩国、日本等国股市暴跌,经济放缓,入境旅游受到的冲击尤为明显。中国公民旅游的总体需求也难以避免受到收入预期变化的影响,再加上部分主要目的地国家,例如泰国等局势不稳等因素的影响,消费者的出境游需求在一定程度上受到抑制。旅游者的消费选择将更为严谨,对于产品性价比将更为敏感,对于品质和品牌将更为看重。
另一方面,虽然旅游业面临国际经济衰退的冲击,但也存在着国家实施扩大内需战略,人民币汇率的相对稳定带来间接成本降低,新兴的目的地市场增多等有利因素。2008年,带薪休假制度开始在各地落实,各地政府向民众派发旅游消费券、国家旅游局酝酿出台国民旅游休闲计划等举措,对今后旅游消费人气预计也将产生拉动作用。
由国务院颁布的《旅游公司条例》于2009年5月1日起正式实施,条例一方面降低了公司准入门槛,取消了国内社和国际社的类别划分,对公司进行异地分支机构设立简化了行政程序,另一方面也对公司应承担的责任与义务有了更加严格和明确的规定。新条例的实施将有助于中国公司产业的升级和市场的成熟与规范,对具有专业化、网络化、品牌化优势的大型公司的长期发展构成实质性利好。
甲公司成立于1990年,主要业务为旅游服务业,涉及出境游、入境游和国内游,目前是国内知名的旅游龙头企业。在2009年度公司颁奖盛典上荣获“年度最佳公司”大奖;据某权威机构发布的2009中国最有价值品牌排行榜显示,公司以品牌价值57.08亿元位列该榜单32位。公司还非常重视信息化建设,在国内旅游行业率先全面使用信息系统接受顾客订单并进行相应处理,使公司业务处理速度和效率远高于行业平均水平。2009年,公司主要结算外汇美元、欧元均出现对人民币出现较大幅度贬值,汇率波动对公司入境业务和出境业务的影响相反,公司整体看,旅游业务汇兑损益基本持平,汇率的波动未对公司整体产生影响。
该公司2002年开始进入会展业务,旗下的会展公司自成立以来实现了快速发展,在国内处于明显领先地位,赢得了客户的高度评价,向市场传播了良好品牌形象,巩固了专业领先地位。
随着公司规模越来越大,公司的管理层次明显增加,造成职责不明、扯皮增多。而且随着公司业务量的增多,IT系统需要处理来自各种电子渠道的大量数据,这种复杂性带来的副作用是整个系统出错现象明显,例如价格显示不准确、订单提交缓慢等等,导致了越来越多的交易失败,造成客户流失率呈现明显上升趋势。
此外,作为行业通病,该公司的导游也在开展业务的过程中出现了一些问题,造成顾客投诉,并被某些媒体曝光,使公司的品牌形象受到一定影响。该公司导游人员分为专职导游和社会导游。专职导游是公司的正式员工,他们只带团或既带团又从事公司的经营业务和管理工作,隶属于公司管理;社会导游仅在公司注册,不算作公司的正式员工,这种关系一般被称为“挂靠”。公司在招聘导游员时往往只是对导游员进行一般性的了解,不会对导游员进行人本管理思想的教育。
导游的收入一般由基本工资(底薪)、出团补助和隐性收入三部分构成,公司只负责发给导游较少的基本工资,出团补助则根据导游带团数量决定。对于大多数导游来讲,收入的大头是所谓的“隐性收入”,导致很多导游为了获得更多收入而出现了一些违反职业道德的行为。此外,由于导游员的工作具有很强的独立性,并且其提供导游服务的地点经常远离公司,使公司不能及时发现导游员在旅游接待中存在的有违职业道德的行为。例如,导游员不向公司有关领导请示,擅自改变活动日程;安排旅游者到旅游合同上未包含的景点游览并从旅游者那里临时收费,以便从相应的旅游景点处获取门票折扣,从而导致旅游者的不信任。
请根据以上信息回答以下问题:

该公司在经营过程中会遇到什么类型的风险