问题 单项选择题

After SABMiller lost a bidding war for China’s Harbin Brewery Group to Anheuser-Busch Coso two years ago, it looked as if America’s King of Beers would reign over the Middle Kingdom as well. Anheuser-Busch, after all, had already sealed a deal with China’s leading brewery, Tsingtao, and with Harbin in its stable it looked unbeatable.
But SABMiller had a Plan B that could well give it the throne after all. Since losing Harbin, London-based SAB has focused its energies on a 12-year-old joint venture, China Resources Snow Breweries Ltd., that is now thriving. In June, CR Snow, which includes 46 breweries across the country, surpassed longtime leader Tsingtao for the No. 1 spot. For the 12 months through June, CR Snow produced nearly 40 million barrels, vs. 37 million for Tsingtao. As a result, CR Snow boasts 14.9% of the Chinese market, compared with Tsingtao’s 13.9%. "Our growth has been on the back of a very consistent and targeted strategy," says Wayne Hall, SABMiller’s finance director in China.
Both companies want to be the toast of China. As beer sales in the U.S. and Western Europe have lost their fizz, they’re growing at 8% — plus annually in China. That has helped China overtake the U.S. as the world’s top beer market.
SAB was early to see the promise of China, where it has been brewing since 1994. Yet instead of targeting big cities such as Shanghai and Beijing, as its competitors did, SABMiller scooped up breweries in less affluent areas, including the northeastern rust belt and the populous inland province of Sichuan. This contrarian strategy has allowed SABMiller to build up a national footprint at bargain prices. While Anheuser ponied up $ 700 million — as much as $ 62 per barrel of annual brewing capacity — for Harbin, SABMilIer has typically paid $ 30 - $ 40 per barrel for its breweries. "SABMiller has made a mint by purposely buying cheaper assets," says Bear, Stearns & Co. analyst Anthony Bucalo.
SABMiller has been smart in its positioning of the flagship Snow brand. To appeal to upwardly mobile youth, it slapped a shiny, modern label on the 50-year-old brew and launched a national ad campaign emphasizing the beer’s freshness, complete with sweepstakes that reward winners with outdoor vacations. The marketing push is paying off as it presses into the big cities. China now accounts for nearly 20% of SABMiller’s total volumes, and Snow has become China’s No. 1 brand. Soon, it will probably surpass Miller Lite as the biggest seller in the company’s cooler.

What is this article mainly about

A.(A) The bidding war between SABMiller and Anheuser-Busch Cos.

B.(B) China has overtaken the U. S as the top beer market.

C.(C) How SABMiller beats Anheuser in global markets.

D.(D) The success of SABMiller in China.

答案

参考答案:D

解析: 这是一道主旨题,一般情况下需要考生把整篇文章看完。这种类型的题目不是看选项中哪个表达错误,而是看四个选项中哪个最能表达整篇文章的主要意思。一般给出的四个选项都可能讲了文中的某一些内容。本文主要讲的是SABMiller是如何通过和华润雪花合作从而在中国市场取得成功的。故选D。

阅读理解与欣赏

阅读下面的文字,回答下面问题。 

酒婆

冯骥才

  首善街有家最低等的小酒馆。不插幌子,不挂字号,连座位也没有;柜台上不卖菜,单摆一缸酒。来喝酒的,都是扛活拉车卖苦力的底层人。

  这酒馆只卖一种叫“炮打灯”的酒。这酒价钱贱,不讲余味,只讲冲劲,进嘴非得赶紧咽,不然烧烂了舌头。可一落进肚里,马上一股劲“腾”地蹿上来,直撞脑袋。好酒应是温厚绵长,绝不上头。但穷汉子们挣一天命,筋酸骨乏,心里憋闷,不就为了花钱不多,马上来劲,晕头涨脑地洒脱洒脱放纵放纵吗? 

  要说最洒脱的,还得数酒婆。天天下晌,这老婆子一准来到小酒馆,衣衫破烂,像叫花子;头发乱,脸色黯,没人说清她啥长相,更没人知道她叫什么,却都知道她是这小酒馆的头号酒鬼,尊称酒婆。她一进门,照例打怀里摸出个四四方方小布包,打开布包,里头是个报纸包;打开报纸包,又是个绵纸包,好像里头包着一个翡翠别针;再打开绵纸包,原来只是两角钱!她拿钱撂在柜台上,老板照例把多半碗“炮打灯”递过去,她接过酒碗,举手扬脖,碗底一翻,酒便直落肚中,好像倒进酒桶。待这婆子两脚一出门坎,就像在地上划天书了。 

  她一路东倒西歪向北去。走出一百多步远的地界,是个十字路口,车来车往,常常出事。您还甭为这婆子揪心,瞧她烂醉如泥,可每次将到路口,一准是“噔”地一下,醒过来了!竟像常人一般,不带半点醉意,好端端地穿街而过。她天天这样,从无闪失。

  首善街上人家,最爱瞧酒婆这醉醺醺的几步,上摆下摇,左歪右斜,悠悠旋转乐陶陶,看似风摆荷叶一般;逢到雨天,雨点淋身,便像一张慢慢旋动的大伞了……但是,为什么酒婆一到路口就醉意全消呢? 

  原来,老板人 * * ,往酒里掺水。酒鬼们一清二楚,但谁也不肯把这层纸捅破,喝美了也就算了。

  老板人近六十,没儿没女,八成要绝后。可一日,老板娘爱酸爱辣,居然有喜了!老板给佛爷叩头时,动了良心,发誓今后老实做人,再不往酒里掺水了。

  就是这日,酒婆来到小酒馆,照例还是掏出包儿来,层层打开,花钱买酒,举手扬脖,把改假为真的“炮打灯”倒进肚里……真货就是真货。这次酒婆还没出屋,人就转悠起来了。而且今儿她一路上摇晃得分外好看,上身左摇,下身右摇,愈转愈疾,初时像风中的大鹏鸟,后来竟像一个黑黑的大漩涡!首善街的人看得惊奇,也看得纳闷,不等多想,酒婆已到路口,竟然没有酒醒。破天荒头一遭转悠到马路上。下边的惨事就甭提了……

  自此,酒婆在这条街上绝了迹。小酒馆里的人们却不时念叨起她来,说她才算真正够格的酒鬼。她喝酒不就菜,向例一饮而尽,不贪解馋,只求酒劲。在酒馆既不多事,也无闲话,交钱喝酒,喝完就走,从来没赊过帐。老板听着,忽然想到,酒婆出事那日,不正是自己不往酒里掺假的那天吗?原来祸根竟在自己身上!他便别扭开了,心想这人间的道理真是说不清了。为什么几十年拿假酒骗人,却相安无事,都喝得挺美,可一旦认真起来反倒毁了?

1.下列对文本的理解,正确的两项是(    )  

A.“炮打灯”是一种物美价廉的酒,穷人们喝了它,可以在劳碌了一大之后,缓解疲劳,忘记烦恼,洒脱放纵一番。  

B.“直落”“好像倒进酒桶”等词语,生动形象地写出了酒婆喝酒之急;“一到路口就醉意全消”,则表明酒力并不长久。  

C.老板往酒里掺水,酒鬼们一清二楚,但谁也不肯说出来,这表现人们只图喝了痛快、不想惹是生非的心理状态。  

D.酒婆死了,老板在知道祸根在自己身上,感到非常内疚,后悔自己不该一时头脑发热,诚实了一次反而害了酒婆。  

E.小说着力塑造了以酒婆为代表的一群下层劳动者的形象,表达了“哀其不幸,怒其不争”的深刻主题。

2.通观全文,分析酒婆是一个怎样的人。

答:____________________________________                

3.小说为什么极力描写酒婆的醉态,并且将其写得“好看”?

答:____________________________________            

4.“首善街”的社会环境具有怎样的特点?作者为什么以“首善”称之?

答:_____________________________________                           

填空题