问题 问答题 简答题

广告的分类

答案

参考答案:

①按照广告的最终目的将广告分为商业广告和非商业广告;

②根据广告产品的生命周期划分,可以将广告分为产品导入期广告、产品成长期广告、产品成熟期广告、产品衰退期广告;

③按照广告内容所涉及的领域将广告划分为经济广告、文化广告、社会广告等类别;

④按照广告诉求方式分类可以将广告分为理性诉求广告和感性诉求广告;

⑤按照广告媒介的使用分类可以将广告分为印刷媒介广告、电子媒介广告、户外媒介广告、直邮广告、销售现场广告、数字互联媒介广告、其他媒介广告;

⑥当今整合营销时代,是以整合营销传播的观点,针对目标受众的活动区域和范围,将广告分为:家中媒介广告如报纸、电视、杂志、直邮等媒介形式的广告;途中媒介广告如路牌、交通、霓虹灯等媒介形式的广告;购买地点媒介广告等等。

⑦按照广告目的分类可以将广告分为产品广告、企业广告、品牌广告、观念广告等类别。

⑧按照广告媒介的信息传播区域,可以将广告分为国际性广告、全国性广告和地区性广告等几类。

⑨依据广告所指向的传播对象,可以将广告划分为工业企业广告、经销商广告、消费者广告、专业广告等类别。

选择题
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阅读理解

     How do you know if your home is an easy aim for thefts(偷窃)?Around the holidays, many families don't consider taking proper measures to prevent their homes from suffering holiday thefts.With just a few

simple steps, you can better make sure of the safety of your home during all of the holiday celebrations.

Here are a few tips for making it difficult to tell you are away from home.

     ●Either have a trusted neighbor pick up your mail and newspapers, or tell your mailperson to hold your mail until you return.Nothing says, Hey, we are not home!Like when your postbox is filled with all kinds of mails and you have many different newspapers in your driveway.

     ●Set several different lights in your house on random timers (随机定时器). Don't leave your outdoor

lights on all the time.Instead, put your outside lights on timers to be on during the nights.If an outdoor light

remains on for days at a time, it means that nobody is home to turn it off.

     ●If you have pets that you are not taking with you on vacation, leave them with a friend, rather than

having someone come into your house every day to take care of them.When thefts see a neighbor or friend entering your house every day, they will know you are not home.

     ●Close all your curtains when you leave town.This is effective to deter possible thefts, as no one can

see what is in your house.If they don't know what there is to take, then the risk is even greater for them to break in.

     This article just has suggested a few tips to help you keep your house safe while you are on holiday.

Nothing can truly protect your home unless you have it monitored by a professional home security system.

1. What is the main idea of the passage?

A. To tell us how to prevent the thefts around the holidays.

B. To let the outdoor lights on all the time.

C. To tell us many families suffering from the thefts while they on holiday.

D. To tell you to have your neighbor go to your house to take care of your pet.

2. If you are on holiday in other places, the lights in your house should________.

A. be lit in an irregular way

B. be kept on all the night

C. be replaced by random timers

D be turned on only once one day

3. To make sure your home is well protected, what does the writer advise you to do?

A. Have all the curtains closed.

B. Stop your mail service at once.

C. Turn to your close neighbors or friends.

D. Equip your home with security system.

4. Most of the tips mentioned in the text seem to________.

A. be very popular with families

B. have no effect on preventing thefts

C. give a false impression on thefts

D. be a little hard to be brought into effect