问题 单项选择题

管理大师彼得德鲁克(Peter.Drucker)在其经典作品《经营之道》中将企业的失败归结为______设想的失败:首先是关于组织所处环境的设想,其次是关于组织特定使命的设想,第三是关于完成组织的使命所必需的核心竞争力的设想.思考中国民航企业的战略方向,首先要思考的是关于公司所处环境的设想.能否及时发现机遇和问题所在,是关系到公司命运的大事.业界向来对环境和客户有两种不同的假设:一种假设以新加坡航空公司为代表______他们认为,只要服务周到,旅客会喜欢他们提供的物有所值的优质服务.另一种假设以美西南航空公司为代表______他们认为,顾客需要的不是“花哨”的东西,而是以最低的成本享受到飞行带来的方便、快捷.从一定意义上来说,这两种假设都合理,它们描述的是两种不同的客户需求.但两种不同的假设还是给我们留下了两个值得思考的问题:一是未来的发展将出现何种局面,是融合、分歧更大,还是一方战胜另一方二是目前国内运营中的航空公司提供的产品大同小异,这一客观现实决定了国内航线上的消费者并没有很大的选择余地,但一旦市场逐渐放开,需求结构会以多大的程度变化对于未来,我们的思考还很少,而且进行这方面的思考也很艰难.但这不是逃避的理由,未来的胜利属于那些作出准确判断的公司.思考未来,意味着长期坚持跟踪市场结构的变迁、客户需求的变迁,但对于第二个问题,国内从业者却不得不作出迅速的回答.因为三种类型的竞争对手______国内民营航空公司、国外传统航空公司和国外低成本航空公司都在对“市场蛋糕”虎视眈眈.

本文的主旨是()

A.国内航空公司要考虑到未来的经营之道

B.国内航空公司要提供优质服务

C.国内航空公司要走低成本之路

D.国内航空公司现在处境十常危险

答案

参考答案:A

解析:选项B"国内航空公司要提供优质服务”和选项C“国内航空公司要走低成本之路’’都只是作者以新加坡航和美国西南航为例来论证说明有这两种经营方式,而不是要求国内航空公司必须走这一步,选项D “国内航空公司现在处境十常危险”在文中根本没有提及.

选择题
阅读理解

Transformers: Dark of the Moon

Theatrical Release Date: July 1, 2011

Studio: Paramount Pictures 

Director: Michael Bay 

Genre(类型): Action︱Adventure︱Sequel︱ Sci-Fi︱ 3D

The Autobots, led by Optimus Prime, are back in action, taking on the evil Deceptions. The Autobots and Deceptions become involved in a dangerous space race. The Autobots learn of a Cybertronian spacecraft on the Moon and must race against the Deceptions to find its secrets, which could turn the tide in the Transformers’ final battle. Shockwave, a longtime “Transformers” character, rules Cybertron while the Autobots and Deceptions battle it out on Earth.

Harry Potter and the Deathly Hallows: Part II

Theatrical Release Date: July 15, 2011

Studio: Warner Bros. Pictures

Director: David Yates

Genre: Action︱Adventure︱Sequel︱Fantasy︱3D

In part II, the battle between the good and evil forces of the Wizarding world evolves into an all-out war. This final adventure continues Harry, Ron, and Hermione’s attempt to find and destroy Voldemort’s remaining Horcruxes. Harry Potter is called upon to make the ultimate sacrifice to bring an end to his nemesis.

Winnie the Pooh

Theatrical Release Date: July 15, 2011

Studio: Walt Disney Pictures

Director: Don Hall, Stephen J. Anderson

Genre: Sequel︱Family Animation

Winnie the Pooh is a 2011 American traditionally animated feature film produced by Walt Disney Animation Studios. Based upon the characters of the children’s books Winnie-the-Pooh, The House at Pooh Corner by A. A. Milne and Return to the Hundred Acre Wood by David Benedictus, the film features two previously unadapted stories from the original books. 

In the movie, Owl sends the whole gang to save Christopher Robin from an imaginary bad character, and it turns out to be a very busy day for Winnie the Pooh who simply set out to find some honey.

小题1:Which of the following is not the genre of Transformers: Dark of the Moon?

A. Action.          B. Sequel.          C. 3D.             D. Fantasy.

小题2:According to the Movie Express above, Harry Potter and the Deathly Hallows: Part II is mainly about __________.

A.a journey of Harry, Ron, and Hermione

B.high risks of the final adventure by Harry and his nemesis

C.an all-out war between good and evil forces

D.a fear of Lord Voldemort小题3:Who might be most interested in the Movie Express of Winnie the Pooh?

A.Would-be parents.

B.Families with children.

C.Writers of children’s books.

D.Honey lovers.