问题 问答题

在某衬衫生产企业尽管已经获得了一定程度的市场认可,但由于衬衫生产厂家众多,竞争激烈,销售额一直不温不火。为此,公司花重金聘请了欧洲著名设计师进行产品设计和开发,产品定位于专攻上层人士,提供高档价格的差异化产品。
根据以上材料,回答下列问题:

指出该企业采用的是哪一种竞争战略采用该战略的优势是什么

答案

参考答案:该企业采用的是集中差异化战略。差异化战略的优势是能够吸引品牌忠诚度高且对价格不敏感的顾客,从而获得超过行业平均水平的收益。

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     One day I took a bus with my girlfriend. It was so    1 _that we stood for several stops until a vacant
seat was__2__for her.
     Then a pretty girl rushed towards me, saying, "Hi, where are you going?" I was so struck by the
stranger that I had a hard time trying to __3__ her. Clearly she had taken me __4__ somebody else.
I returned her greeting with politeness, __5__ to give explanation to my girlfriend later.
     Noticing my dialogue with somebody else, my girlfriend__6__ her eyes and found she was pretty.
She asked jealously, "Who's she?" The pretty girl, quite__7__of the situation, spoke out first, "Hi, let
me__8__myself. I' m Nancy, used to be __9__. Very glad to meet you." She behaved very __10__.
     But I was __11__ to search in my memory for someone called Nancy among my neighbors. I was
worrying how to explain this to my girlfriend __12__ the pretty girl again turned to me, "Will you give
me your cell phone number so that we __13__ keep contacts(联系) later?" I had to submit to her
__14__.
     Then the girl got off the bus at the next stop.
     A minute later I got a short __15__ on my phone-from a stranger. My girlfriend __16__ my
phone and read the note. It was from the girl, who said, "Just now, two thieves tried to __17__ your
pocket. I had to act as an acquaintance to draw your attention. I should have left at the __18__ stop
but gave up as I noticed these two thieves also __19__ to leave at the same stop. Because of the __20__
I delayed my departure. Now you' ll understand all I have done to you. Wish you luck."
( )1. A. tiring        
( )2. A. ready        
( )3. A. identify      
( )4. A. on            
( )5. A. preferring    
( )6. A. fixed        
( )7. A. proud        
( )8. A. explain      
( )9. A. partners      
( )10. A. naturally    
( )11. A. in a hurry  
( )12. A. while        
( )13. A. would        
( )14. A. request      
( )15. A. suggestion  
( )16. A. removed      
( )17. A. steal        
( )18. A. terminal    
( )19. A. pretending  
( )20. A. incident    
B. slow        
B. available  
B. realize    
B. by          
B. planning    
B. opened      
B. careful    
B. enjoy      
B. neighbors  
B. generously  
B. at a loss  
B. before      
B. can        
B. question    
B. warning    
B. seized      
B. reach      
B. former      
B. intending  
B. matter      
C. crowded    
C. special    
C. remind    
C. with      
C. managing  
C. raised    
C. afraid    
C. introduce  
C. friends    
C. cautiously
C. at ease    
C. when      
C. should    
C. command    
C. notice    
C. found      
C. get        
C. previous  
C. demanding  
C. accident  
D. messy        
D. suitable      
D. judge        
D. for          
D. promising    
D. focused      
D. aware        
D. help          
D. colleagues    
D. normally      
D. in time      
D. until        
D. must          
D. opinion      
D. message      
D. caught        
D. pick          
D. latter        
D. announcing    
D. affair        
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