问题 阅读理解

★Money and Happiness★

A Guide to Living the Good Life

Author: Laura Rowley

Publisher: Wiley (March 1, 2008)

Laura Rowley helps us all understand the money-happiness connection in our own lives so that we spend our time and efforts wisely. She offers insights that every reader can use to make smarter decisions that will lead to living a rich life in every possible definition of the term.

★Happiness★

The Science Behind Your Smile

Author: Daniel Nettle

Publisher: Oxford University Press (July 1, 2008)

This is the first book to look thoroughly at what happiness is and how it works. Nettle examines whether people are basically happy or unhappy, whether success can make us happy, why some people are happier than others, and much more.

★The Happiness Makeover★

How to Teach Yourself to Be Happy and Enjoy Every Day

Author: M. J. Ryan

Publisher: Broadway (May 10, 2008)

Ryan’s own desire to be happier first led her to study what is known about happiness from brain science, psychology, and the wisdom traditions of the world. The Happiness Makeover draws on this wide-ranging knowledge and presents a plan that will help you:

Clear away happiness problems like worry, fear, envy, and dislikes.

Learn to think confidently.

Find daily ways to truly enjoy, even relish, the moments of your life.

★Health and Happiness★

Hormones and Qualities Llives

Author: Steven F. Hotze

Publisher: Forrest Publishing (April, 2008)

Dr Steven Hotze is leading a wellness revolution that advances a new model of healthcare. Unlike the popular medical way of treating individual symptoms(症状) with the familiar “anti” drugs, Dr Hotze deals with the basic causes of poor health.

In Hormones, Health, and Happiness you are shown how to reach and keep the best body functioning.

Based on a process of biologically the same hormones(荷尔蒙) and other natural treatments, it can help you enjoy a better quality of life.

小题1: According to the passage, which of the following books was the first to come out?

A.A Guide to Living the Good Life

B.Hormones and Qualities Lives

C.How to Teach Yourself to Be Happy and Enjoy Every Day

D.The Science Behind Your Smile小题2: If you want to know more about whether happiness has something to do with success, you should turn to _________________________________.

A.Money and Happiness

B.Happiness

C.The Happiness Makeover

D.Health and Happiness小题3: Whose model will possibly help readers obtain health and wellness naturally?

A.Laura Rowley’s.

B.M. J. Ryan’s.

C.Daniel Nettle’s.

D.Steven F. Hotze’s.小题4: Which is the best title for the passage?

A.What Is Happiness?

B.Recent Books on Happiness

C.Money and Happiness

D.How to Keep Yourself Happy

答案

小题1:A

小题1:B

小题1:D

小题1:B

单项选择题
问答题


法国A公司是国际知名的电气跨国公司,十年前通过设立中国分公司进入中国市场。针对中国成为世界加工厂和世界经济的有力推动者之一的趋势不断加强,针对中国经济市场化趋势不断加强,A公司开始着手研究在中国的发展战略。经过十年充分的战略情报研究和战略保障准备,从2005年开始在中同实施并购战略。中国并购战略是A公司发展的一个战略阶段,过去十年间,该公司不断尝试进入中国、探索在中国的兼并方式、培育中国企业运行机制和人才、调整全球战略部署。实现了35%的增长速度,并取得了中国市场上的一定主动权。
作为一个国际知名的大型跨同公司,A公司在全球范围的战略安排是法国总公司控制品牌和专利权,而中国主要负责生产,北美及欧洲负责销售。这一点与许多跨国公司的中国并购战略相同。A公司的不同之处在于它的战略思路和策略。A公司在中国的并购思路为山西到东,创造中国最好生产企业,并形成一定垄断地位。鉴于中国政府提出了发展西部的战略,并出台了一系列的西部大开发政策,给予西部地区极大的市场优惠政策和非市场优惠政策,A公司在享受到各种优惠的同时,赢得了好的名声,为以后的并购创造了良好的信誉氛同。
并购活动中,除了品牌和专利权外,该公司的策略非常灵活,先答应并购对象提出的各种条件,然后再做部分方案调整,使中方企业容易同意并购。并购山西B集团是A公司的第一步,随后并购东部两省的C和D。以中国西部为中心向外辐射,实现从西部到东部扩张。A公司并购战略的目标是成为中国第一大生产企业,在并购过程中,它并没有确定的投资额,也没有确定的并购企业数目,而是使它的筹资、投入及投资方法都服从于这个战略目标。
并购战略的目的是达到一定的垄断。我们可以看到A公司的垄断目的和成为中国第一生产企业目标之间的逻辑关系:战略目标服从于战略目的。在外部条件发生变化时可以改变战略目标,用新的目标代替原来目标,但仍服从于战略目的。按照战略目的,不断推进并购活动。只要战略目的未实现,并购活动就不会停。
此外,为了保障并购成功,A公司先在知识产权保护方而进行充分准备。对于拒绝并购或者合作不顺利的,都会施以知识产权保护打压。在与另一家低压电器巨头E集团谈判不成,而E与美国通用电气交往渐近时,A公司就对E和通用电气都施以阻击。
至此,我们可以看到A公司的并购不是一时的经营性的,而是战略性的;不是单纯提高竞争力,而是从自身生命发展周期来考虑。同时,要想获得成功的并购,在实施战略并购之前,进行战略情报分析研究,而不限于市场信息分析,进行了战略预见,而不是供求预测。在并购之后进行妥当的管理也是必不可少的。
要求:

简述A公司能够成功实施这种战略需要把握的关键要素;