问题 材料分析题

根据以下材料,回答下列问题。

材料一  面对新的全球化竞争条件,海尔确立全球化品牌战略,启动“创造资源、美誉全球”的企业精神和“人单合一、速决速胜”的工作作风,挑战自我、挑战明天,为创出中国人自己的世界名牌而持续创新!2009年6月6日消息,据国外媒体报道,《福布斯》网站日前公布了全球最具声望大企业600强,在上榜的35家中国企业中,海尔排名最靠前,位居第13位。

材料二  目前在美国主要用于宿舍和公寓的小冰箱市场海尔已占据领先地位,其小型窗机最近也被美国最具权威的产品质量和排名刊物《消费者调查》(Consum-er Report)评为行业第一,据当地《家电杂志》(appliancemagazine)的报道,海尔2008年的空调出口量比2007年增长了31%,空调的全球销售收入每年递增22%,利润达26%。作为中国最大的家电生产厂家之一,海尔在国内享有广泛的品牌认知,其产品质量和售后服务在消费者中也颇有口碑。而在400亿美元的美国家电市场,海尔还远没有达到主流品牌地位,尤其在重要的大型家电产品领域,海尔的成绩任重道远。?

(1)海尔集团在世界100多个国家设有分厂和办事机构,在东南亚和美国的分厂的区位因素不同,除占领当地市场外,东南亚设分厂最大的优势条件是______________________________________________________。

(2)美国工人工资是中国工人的几倍至十几倍,为什么还要在美国设分厂?

_______________________________________________________________        

(3)我国已有大量家电工业,为什么世界著名品牌还要抢滩中国?为此中国家电今后将如何发展?      

___________________________________________________________________________________________________________________________________。                                                

答案

(1)利用廉价劳动力

(2)传播企业文化;提高企业知名度;占领美国市场。

(3)中国市场广阔。;加强合作,做大做强,搞好技术创新,做好品牌战略,依托市场优势,把家电大国做成家电强国。

单项选择题
阅读理解

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Sadness is unpleasant, and in a society where personal happiness is prized above all else, there is little tolerance for falling in despair. Especially now we’ve got drugs for getting rid of sad feelings — whether it’s after losing a job, the break-up of a relationship or the death of a loved one. So it’s no surprise that more and more people are taking them.

But is this really such a good idea? A growing number of voices from the world of mental health research are saying it isn’t. They fear that the increasing tendency to treat normal sadness as a disease is playing fast and loose (行为轻率). Sadness, they argue, serves a useful purpose—and if we lose it, we lose out. Yet many psychiatrists (精神病医生) insist not. Sadness has a nasty habit of turning into depression(抑郁), they warn. Even when people are sad for good reason, they should take drugs to make themselves feel better.

So who is right? Is sadness something we cannot live without or something horrible never to touch?

There are lots of ideas about why feeling sad should become part of human life. It may be a self-protection strategy, as other primates (灵长类) also show signs of sadness. A losing monkey that doesn’t show sadness after it loses a fight may be seen as continuing to challenge the winning monkey — and that could result in death.

In humans sadness has a further function: we may display sadness as a form of communication. By acting sad, we tell other community members that we need support.

Then there is the idea that creativity is connected to dark moods. There are plenty of great artists, writers and musicians who have suffered from depression or disorder. Scientists found that people with signs of depression performed better at a creative task, and negative moods make people think deeply over the unhappy experience, which allows creative processes to come to the front. There is also evidence that too much happiness can be bad for your career. A doctor found that people who scored 8 out of 10 on a happiness test were more successful in income and education than 9s or 10s. The happiest people lose their willingness to make changes to their lives that may benefit them.

53. The underlined word “this ” refers to ________.

A. taking medicine   B. falling in despair              C. losing a job              D. feeling sad

54. The author believes sadness is ________.

A. a good thing for people’s health            B. something horrible never to touch

C. a necessary function of humans’       D. always to be treated as depression

55. Some animals show their sadness in order to ________.

A. cheat their enemy                                B. protect themselves 

C. comfort the loser                               D. challenge the winner

56. We can infer from the last paragraph that ________.

A. people with great creativity tend to be happier   

B. unhappy experiences contribute to a greater career

C. too much happiness can be bad for your career

D. the happiest people are the most successful ones