问题 阅读理解

They say that "seeing is believing", but when it comes to TV commercials, this is not always the case.

The world's leading mobile phone maker, Nokia, released its latest model Lumia 920 on Sept. 5. The smart phone was supposed to possess an advanced camera, which let customers shoot better pictures at night and record stabilized videos. To show how well these features work, the Finnish company released an ad showing a man and a woman riding bicycles side by side, with the man taking a video of the woman on the phone. However, several hours later, technology website The Verge uncovered that the video was neither shot with the new product, nor shot from someone riding a bicycle. Instead, someone in a lorry next to the woman took the video using a professional video camera.

The next day Nokia apologized, "In an effort to demonstrate the benefits of visual image stabilization, we produced a video that simulates(看起来像)what we will be able to deliver." Indeed, what we have seen in ads is more or less a simulation——a practice called "advertising photography".

McDonald's video in June explained the "art". It showed how its burgers get dolled up(装扮)before going on camera. Like models preparing for a magazine cover shoot, burgers also get designed in a photography studio. They are prepared for hours and put together with absolute precision so they look their best before photo shoots. Each ingredient, such as onions and sauce, is carefully put into place to make the burger look much juicier, bigger and tastier. Computer software Photoshop is also used to add visual effects.

So don't feel ____________________when you get a burger that never looks like what you see in ads.

小题1: What do the underlined words "the case" in Paragraph l refer to? (within 5 words)

小题2: For what purpose did Nokia create the video? (within 8 words)

小题3:Why did Nokia apologize based on the text? (within 10 words)

小题4:Why does the author give the example of McDonald's video in Paragraph 4? (within 10 words)

小题5:Fill in the blank in Paragraph 5 with proper words.(within 2 words)

答案

小题1:Seeing is believing

小题2:To show how well these features work./ To show how well the advanced camera works.

小题3:. Because Nokia cheated in the ad.

小题4:To explain the art of advertising photography.

小题5:(too/ very/ quite) surprised/ amazed/ astonished/ shocked/disappointed/annoyed/angry

题目分析:本文通过举例说明当提及电视广告时的眼见不为实。

小题1:根据句首句Seeing is believing,后面说明:当谈到电视广告,这并非总是如此。所以the case指的是Seeing is believing。

小题2:根据第二段To show how well these features work, the Finnish company released an ad showing a man and a woman riding bicycles side by side, with the man taking a video of the woman on the phone. 所以答案是To show how well these features work./ To show how well the advanced camera works.

小题3:.根据第三段内容:第二天,诺基亚道歉,”在努力证明视觉图像稳定的好处,我们制作了一个看起来像我们能够展现的视频模拟,”事实上,我们所看到的广告或多或少是一种模拟——这种做法称为”广告摄影”。所以答案是 Because Nokia cheated in the ad.

小题4:根据第四段内容:在六月的麦当劳的视频解释了“艺术”。这显示了汉堡梳妆打扮(装扮)会在镜头前像模特准备拍摄杂志封面照,汉堡也在摄影工作室进行设计。他们花几个小视准备,加把最精美的组合在一起为的是让他们在摄影机前看起来最好。每一个成分,如洋葱和酱,是认真放在一起使汉堡看起来更有趣,更大和更好吃,计算机软件PS图象处理软件也可以用来增加视觉效果。所以答案是To explain the art of advertising photography.

小题5:根据上段对麦当劳的视频艺术做的解释得出当年看到你买到的汉堡和你在广告上看到的不一样时你不会感到惊讶,所以答案是(too/ very/ quite) surprised/ amazed/ astonished/ shocked/disappointed/annoyed/angry

问答题

材料一:
长期以来,我国将GDP增长和税收作为政府政绩考核的主要标准,是政府工作成果的重要表现形式。GDP的增长是增强国力的基础,也是人民生活水平提高的物质基础,以经济建设为中心的发展道路不容置疑,然而伴随经济的高速发展,环境污染问题也日趋严重。造成这一现象的原因是“唯GDP论”的错误政绩观,一些地方领导对如何发展的理解出现偏差,导致片面追求GDP增长,一定程度上出现了重经济、轻社会的不均衡发展现象。归根结底,是政绩观出了问题。政府在经济增长过程中扮演了过分重要的角色,而且过分地追求增长速度。要减少、控制经济增长可能带来的损害,进而让经济增长真正有助于民众幸福感的提高,就必须改革政府的政绩考核体系。
材料二:
《十二五规划建议》不再设定GDP量化指标,表明政府已经意识到了增长主义的危害,而试图改弦更张,引导各级政府关注民生,关注民众的幸福。近年来,江苏省江阴市、河南省平顶山市等一些地方政府,已经把“幸福指数”纳入到了对当地官员的政绩考核中。与传统的GDP核算体系相比,“幸福指数”从国民健康水准、社会福利状况、经济产出水平和生态环境状况等多个维度,对社会运行状况进行综合考核,为政府体察民情提供新的视角。

材料一中提到的“唯GDP论”的错误政绩观具体指什么

问答题