问题 问答题 简答题

一般情况下,品牌评价分析报告包括哪些内容?

答案

参考答案:

一般情况下,品牌评价分析报告应对所有的品牌评价指标进行分析,包括如下内容:

前言

品牌评价概述

品牌评价的目的

品牌评价的方法

品牌评价的时期、组织及人员构成

品牌评价的主要结论

品牌评价详细分析

品牌销售表现分析

品牌零售客户评价分析

品牌消费者评价分析

品牌保障能力分析

品牌营销行为规范分析

其他方面分析

品牌培育策略改进建议

阅读理解

阅读理解。

       Mr. Peter Johnson, aged twenty-three, battled for half an hour to escape from his trapped car yesterday

when it landed upside down in three feet of water. Mr. Johnson took the only escape route-through the boot

(行李箱).

       Mr. Johnson's car had finished up in a ditch (沟渠) at Romney Marsin, Kent after skidding on ice and

hitting a bank. "Fortunately, the water began to come in only slowly," Mr. Johnson said. "I couldn't force the

doors because they were jammed against the walls of the ditch and dared not open the windows because I

knew water would come flooding in." 

       Mr. Johnson, a sweet salesman of Sitting Home, Kent, first tried to attract the attention of other motorists

by sounding the horn and hammering on the roof and boot. Then he began his struggle to escape. Later he

said, "It was really a half penny that saved my life. It was the only coin I had in my pocket and I used it to

unscrew the back seat to get into the boot. 

       It took ten minutes to unscrew the seat, and a further five minutes to clear the sweet samples from the

boot. Then Mr. Johnson found a wrench and began to work on the boot lock. Fifteen minutes passed by. "It

was the only chance I had. Finally it gave, but as soon as I moved the boot lid, the water and mud poured in.

I forced the lid down into the mud and jumped out of the ditch."

       His hands and arms cut and bruised (擦伤), Mr. Johnson got to Beckett Farm nearby, where he was

looked after by the farmer's wife, Mrs. Lucy Bates. Huddled in a blanket, he said, "That thirty minutes seemed

like hours." Only the tips of the car wheels were visible, police said last night. The vehicle had sunk into two

feet of mud at the bottom of the ditch.

1. What is the best title for this newspaper article? [ ]

A. The Story of Mr. Johnson, A Sweet Salesman

B. Car Boot Can Serve As The Best Escape Route

C. Driver Escapes Through Car Boot

D. The Driver Survived A Terrible Car Accident

2. Which of the following objects is the most important to Mr. Johnson? [ ]

A. The hammer.

B. The coin.

C.The screw.

D. The horn.

3. Which statement is true according to the passage? [ ]

A. Mr. Johnson's car stood on its boot as it fell down.

B. Mr. Johnson could not escape from the door because it was full of sweet jam.

C. Mr. Johnson's car accident was partly due to the slippery road.

D. Mr. Johnson struggled in the pouring mud as he unscrewed the back seat.

4. "Finally it gave" (Paragraph 4) means that ______. [ ]

A. Luckily the door was torn away in the end

B. At last the hammer went broken

C. The lock came open after all his efforts

D. The chance was lost at the last minute

5. It may be inferred from the passage that ______. [ ]

A. the ditch was along a quiet country road

B. the accident happened on a clear warm day

C. the police helped Mr. Johnson get out of the ditch

D. Mr. Johnson had a tender wife and was well attended

单项选择题 B1型题