问题 名词解释

广告媒体

答案

参考答案:

也称广告媒介,是广告主动与广告接受者之间的连接物质。目前比较常见的广告媒体有报纸、杂志、广播、电视。不同的广告媒体有不同的特性,这决定了企业从事广告活动必须对广告媒体进行正确的选择,否则将影响广告效果。

阅读理解

阅读理解。

     It is Sunday today. Ann is shopping with her mother. She wants her mother to buy a new sweater for

her. In a clothing shop, she finds an orange one. She tries it on (试穿). It is too small. She wants a bigger

one, but the bigger ones are not orange. Ann doesn't like other colours. Her mother asks:" Shall we go to

another shop to have a look? " So they go out of the shop and go into another one.

     The second shop is bigger than the first, and in it there are many kinds of sweaters of different sizes

and colours. Ann tries on an orange one. It is too big. She tries a smaller one. It is OK.

"How much is it ?" Ann's mother asks the woman who sells clothes. Then they find it too dear (贵), and

they don't have so much money with them.

     "Would you like a cheaper one ? " The women asks.

     " No, we shall take this one. My daughter likes it. We will come back to buy it tomorrow. " Ann's

mother answers.

1. It is Sunday. Ann and her mother __________                

A. are at home        

B.  are in a clothing shop  

C. are in a restaurant    

D.  are in a park

2. Ann wants to buy  __________         .

A. an orange                    

B. an orange sweater

C. an orange for her mother        

D. an orange sweater for her mother

3. There is only one  __________           .

A. shop near her home            

B. orange in the first shop

C. orange sweater in the first shop    

D. orange sweater in the second shop

4. The sweater in the first shop is  __________        .

A. too small      

B. OK.        

C. longer        

D. too dear.

5. In the second shop, why don't they buy the sweater ?

A. Because Ann doesn't like the sweater.    

B. Because it's too small.

C. Because they don't have enough(足够的) money.  

D. Because they want to buy a cheaper one.

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