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问题 单项选择题

石膏罩面灰的配制方法是先将石灰膏加水搅拌均匀，再根据所用石膏的结硬时间，确定加入石膏粉的数量，并随加拌合。稠度为______cm即可使用。

A．8～10

B．10～12

C．13～15

D．16～18

答案

参考答案：B

单项选择题

下列关于5A级旅游景区的说法不正确的是______。

A．5A级旅游景区从4A级旅游景区中产生
B．被公告为4A级旅游景区即可申报5A级旅游景区
C．我国旅游景区最高等级为5A级旅游景区
D．5A级旅游景区由省级旅游景区质量等级评定委员会推荐，全国旅游景区质量等级评定委员会组织评定
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填空题

Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests.
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