问题 单项选择题

市场定位策略中,将本企业的产品定位于市场的某处“空隙”或薄弱环节,发展目标市场上没有的产品,开拓新的市场领域的策略是()。

A.迎头定位策略

B.避强定位策略

C.差异性营销策略

D.重新定位策略

答案

参考答案:B

解析:本题考查市场定位策中的避强定位策。避强定位策,即避免与竞争者直接对抗,将本企业的产品定位于市场的某处“空隙”或薄弱环节,发展目标市场上没有的产品,开拓新的市场领域。

阅读理解

Reading comprehension

       Potatoes are very popular today. But in the past this was not true. Potatoes grew in South America 5,000 years ago. But they only became popular in other places 200 years ago.

       In the 16th century, the Spanish took the potato from South America to Europe. But the people

didn't like this strange vegetable. Some people thought that their skins would look like the skin of the

plant if they ate the potato. So they only ate the leaves. This made them sick because there is poison

(毒药) in the leaves.

       In the 1800s, people started to eat potatoes. Potatoes became the main food in Ireland. Then

something unlucky happened. In 1845, a disease killed all the potatoes in Ireland. Two million people

died of hunger.

       Today each country has its potato dish. Germans eat potato salad, and the USA has the baked

potato. Of course, the French invented French fries.

Fill in the blanks according to the passage. Only one word for each blank.

       Potatoes were   1   in South America 5,000 years ago. But they weren't popular in other places   2 

 200 years ago. In the 16th century, the Spanish took them to Europe. They ate leaves   3   of having

potatoes. As a result, people were badly ill because of the poison in the leaves. In the 1800s, people

started to eat potatoes.  4   , there was something wrong with the potatoes. Two million people died

because of the shortage (缺少) of potatoes in 1845. But now there are many   5   of potato dishes in

the world.

单项选择题