BEUING (Associated Press 美联社) —China has a growing middle class, a tradition (传统) of expecting education and 21 million new babies every year. Selling educatioinal toys should be easy.
While China may be the world’s biggest toymaker, many of the best are exported (出口). Department stores here do not have enough high quality toys. It is said that the demand for educational toys is low.
A US company, BabyCare, is trying to change that with a new way to sell toys in China.
BabyCare works basically together with doctors in Beijing hospitals. People who join the company’s "mother club"can get lectures and newsletters on baby and child development at no extra cost, if they agree to spend 18 dollars a month on the company’s educational toys and childcare books.
"We want to build a seven year relationship with those people," said Matthew J. Estes, BabyCare’s president. "It starts during pregnancy (孕期), when the anxiety and needs are highest." BabyCare works on a one to one basis. Doctors, nurses, and teachers paid by BabyCare advise parents, explain toys that are designed for children at each stage (阶段) of development to age six.
BabyCare opened its first store in China last June in a shopping center in central Beijing and another near Beijing Zoo. It plans to have 80 stores in China within six years.
It is a new model for China and develops a market in young children’s education and health that no other companies are in.
小题1: What do the first two paragraphs mainly tell us?
A．Educational toys and foreign toy markets.
B．Problems with China’s toy market and education.
C．Reasons for pushing sales of educational toys in China.
D．Baby population and various kinds of toys made in China.小题2:Which of the following is a fact according to the passage?
A．Club members buy BabyCare products for free childcare advice.
B．Doctors in Beijing help in making BabyCare products.
C．Parents are encouraged to pay $ 18 for club activities.
D．BabyCare trains Chinese doctors at no extra cost.小题3: BabyCare is developing its business in China by.
A．opening stores in Beijing hospitals
B．offering 18month courses on childcare
C．setting up children’s education centers
D．forming close relationships with parents小题4: Which of the following would be the most suitable title for the passage?
A．Mother’s Club in China.
B．BabyCare and Doctors.
C．American Company Model.
D．Educational Toys in China.
