某知名啤酒生产企业，为满足市场需求，不断研发啤酒新品种，开发适合不同顾客群体的啤酒，走差异化战略道路。今年该企业在市场调研的基础上，推出一款专门针对年轻人口味的啤酒。生产该品种啤酒年固定成本为600万元，单位变动成本为2.5元，产品售价为4元／瓶。该企业采用盈亏平衡点法进行产量决策。同时，在战略实施的进程中，管理人员及时比较、分析实际绩效与目标的差距，并据此采取恰当的控制行动。
该企业实施的战略适用于（）。
A.具有很强研发能力的企业
B.市场营销能力较弱的企业
C.产品或服务具有领先声望的企业
D.具有很强市场营销能力的企业
参考答案：A, C, D
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| " I will donate blood as long as I am healthy , that's a citizen's responsibility," said Peter Weber, Swiss by birth and general manager of Four Seasons Shanghai, ___1____donating blood in a blood collection bus on Friday morning. Despite the heat wave 2 the city, nearly 40 employees of the local leading hotel donated this precious gift, 400ml of blood each, to 3 in need of transfusion. 4 last week, the city' s blood centers have been thirsty for healthy blood because the need for blood 5 in summer when traffic and burn accidents are more 6 . But the number of donors decreases significantLy(明显减少) 7 the hot weather. During the first half of the year, blood donation increased 8 about 5.5 per cent but the clinical( 医学的) use of blood jumped by 11.2 per cent. " Right after we heard that the blood centre was short of healthy blood last week, we sent 9 to our employees calling them to donate , " said Stanley Ng , the hotel's human resources director. "Our staff(共作人员) feel 10 to help the hotel make a contribution to public welfare events. " Meanwhile , the hotel also 11 leaflets(传单) to 50 nearby office buildings informing and encouraging their employees 12 the Friday donation effort. "I hope my blood will help 13 in need, especially the patients with financial difficulty, " said one donor. " Donating blood is good for others and also good for oneself and family. One day, if I or my family members need to use blood.we 14 receive such help from others. " According to the China Blood Donation Law , blood donors can use blood up to 15 they have donated within five years free of charge. Their family members can also use the same amount of donated blood , also free of charge. In addition,public education on the 16 of blood donation should be improved and more convenient procedures adapted. " The arrival of the blood collection bus at our hotel makes giving blood 17 more convenient. Otherwise, it's quite complicated(复杂的) , with the need to make a trip to a hospital ( blood collection centre) , " Weber 18 . All local residents who are 19 to donate their blood, are invited to contact the city's blood centre via two blood donation 20 :6219-1114,6275-8257. | ||||
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