问题 问答题 简答题

市场细分对企业市场营销有何积极作用?

答案

参考答案:

市场细分被西方企业誉为具有创造性的新概念,对企业营销具有积极的意义和作用:

①有利于发现市场机会.市场细分可以帮助企业发现有吸引力的市场环境机会,充分发挥企业的资源条件,满足需求,获取良好的营销效益;

②有利于掌握目标市场的特点.通过市场细分,企业能准确分析和把握各细分市场的需求特征;

③有利于制定市场营销组合策略.最佳的营销组合只能是市场细分的结果;

④有利于提高企业的竞争能力.市场细分能帮助企业分清竞争者的优势和劣势,找到竞争取胜的关键和突破口.

 

阅读理解

阅读理解。

     Li Hong is still excited talking about a Chinese class two years ago.

    "It was time to talk about poems (诗歌). But our teacher asked us to go to the class blog (博客). A

website for our class", Li said.

     Her teacher, Song Ying, put some nice poems on the blog. The class talked freely about each poem.

     Li is a shy girl. And she doesn't often put her hand up in class. But that time it was different."I typed in

what I thought about the poems. The teacher typed back and said I was doing well"

     A blog is like a diary on a website. It has messages about lots of different things kept by date."On our

school's blog, everyone must use his real name. That's how it is different from other online talks," said

Zhang Liang, a teacher at the school.

     Each class has its own blog. They have lessons on the blog. After school students can still talk to each

other or to their teachers about problems in study or life.

1. What made Li Hong so excited about her Chinese class?

A. The teacher talked about poems.

B. She could write out what she thought of the poems on paper

C. She talked about poems in her class openly.

D. She used the Internet to talk about poems.

2. What do you know about a blog?

A. It's a diary.

B. It's like a diary online.

C. It's a book on the Internet.

D. It's the Internet.

3. How is the school blog different from other online talks?

A. It's only used in school.

B. Only teachers and students can use it.

C. Everyone must use his real name.

D. They can have lessons on the blog.

4. What do the students think of the class blog?

A. It's helpful.

B. It's helpless.

C. It's mysterious (神秘地).

D. It's a waste of time

5. What do the students think of the class blog?

A. They have lessons on the blog.

B. They can talk to each other after school.

C. They can talk to their teachers about problems in study or life.

D. A, B and C.

判断题