问题 问答题 简答题

消费者知觉风险类型。

答案

参考答案:

(1)功能风险(购买的商品能否像所期望的那样发挥作用)。

(2)物质风险(对人的健康与安全产生危害的风险)。

(3)经济风险(购买的商品是否值得他们所支付的金钱)。

(4)社会风险(当消费者使用某种商品时可能给他的社会关系带来损害,或造成环境污染,或影响邻里生活,或购买的商品使自己在众人面前难堪。穿着错误的服饰,蓄着错误的发型,开着错误的汽车,用着错误的商品,住在错误的地方,有时的确让人付出社会代价)。

(5)心理风险(因购买商品的失误而使消费者情感受到伤害或造成心理负担的风险)。

完形填空
My l4-year-old son, John, and I spotted the coat which was hanging at a secondhand clothing store in Northampton Mass. While the other coats drooped(低垂), this one looked as if it were   36  itself up. The coat had beautiful tailoring, a Fifth Avenue label and a(an)   37  price of $28, which was popular just then with   38 , but could cost several hundred dollars new. This coat was even better, bearing that   39  of classic elegance(优雅). John tried it on and the fit was perfect.
John   40  the coat to school the next day and came home wearing a big smile. “Did the kids like your coat?” I asked. “They loved it,” he said,   41  folding it over the back of a chair and smoothing it flat. Over the next few weeks, a   42  came over John. Agreement replaced contrariness (作对) and reasoned discussion replaced fierce   43 . He became more mannerly and   44 , eager to please. He would generously loan his younger brother his tapes and lecture him   45  his behavior.
When I mentioned this incident to his teacher and   46  what caused the changes, she said laughing. “It   47  be his coat!” Another teacher told him she was giving him a good   48  not only because he had earned   49  but because she liked his coat. At the library, we ran into a friend “Could this be John?” he asked surprisingly,   50  John’s new height, assessing the cut of his coat and extending his hand, one gentleman to another.
John and I both know we should never   51  a person’s clothes for the real person within them.   52  there is something to be said for wearing a standard of excellence for the world to see and for   53  what is on the inside to what is on the outside.
For John it is a time when it is as easy to try on different approaches to   54  as it is to try on a coat. The whole world, the whole future is stretched out ahead, a vast landscape   55  all the doors are open. And he could picture himself walking through those doors wearing his wonderful, magical coat.
小题1:
A.turning B.showing C.holdingD.hanging
小题2:
A.unreasonableB.expected C.acceptableD.unbelievable
小题3:
A.adultsB.teenagersC.womenD.strangers
小题4:
A.colorB.styleC.priceD.size
小题5:
A.woreB.carriedC.lentD.sent
小题6:
A.carefullyB.comfortablyC.casuallyD.quickly
小题7:
A.happinessB.matterC.smileD.change
小题8:
A.doubtB.argument C.fightD.war
小题9:
A.thoughtfulB.handsomeC.hopefulD.curious
小题10:
A.of B.withC.onD.at
小题11:
A.discovered B.confirmedC.concluded D.wondered
小题12:
A.canB.shouldC.willD.must
小题13:
A.presentB.markC.wordD.result
小题14:
A.itB.themC.thisD.one
小题15:
A.taking upB.looking down toC.checking upD.looking up at
小题16:
A.trustB.exchangeC.mistakeD.regard
小题17:
A.Though B.ButC.SinceD.So
小题18:
A.matchingB.attachingC.relatingD.connecting
小题19:
A.careerB.lifeC.studyD.success
小题20:
A.howB.whyC.whereD.when
单项选择题