第三部分 阅读（共两节，满分40分）

第一节   阅读理解（共15小题，每小题2分，满分30分）

阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项，并在答题卡上将该项涂黑。

A man once said how useless it was to put advertisements in the newspaper. "Last week," he said, "my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising, but didn't get it back."

"How did you write your advertisement?" asked one of the listeners, a merchant.

"Here it is," said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening, a black silk umbrella.. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street."

"Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed of extreme importance. Let us try for your umbrella again, and if it fails, I'll buy you a new one."

The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No.10 Broad Street. He is well known."

This appeared in the newspaper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors, and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.

1. What is an advertisement?

A. A news item.                                 B. public opinions.

C. One way to voice one's view.    D. A public announcement on papers, TV, etc.

2. The result of the first advertisement was that _________________________.

A. the man got his umbrella back

B. the man wasted some money advertising

C. nobody found the missing umbrella

D. the umbrella was found somewhere near the church

3. The merchant suggested that the man should ________________________.

A. buy a new umbrella                           B. go on looking for his umbrella

C. write another and better advertisement     D. report the police

4. "If it fails, I'll buy you a new one," suggested that the merchant ________________________.

A. was quite sure of success                        B. wanted to buy him a new umbrella

C. didn't know what to do                                 D. was rich enough to buy one

5. The story is mainly about ________________________.

A. a useless advertisement        

B. how to make an effective advertisement

C. how the man lost and found his umbrella

D. what the merchant did for the umbrella owner